 Thursday, Jun 4, 2009 SUBSCRIBE LIST AN EVENT MEDIAPOST HOME
Here's the industry most comprehensive Events Calendar. To submit an event visit MediaPost.com or email events@mediapost.com Next Week Monday, June 08, 2009 Metro Toronto Convention Centre The global SES Conference and Exposition Series educates tens of thousands of delegates each year, with a 98% satisfaction rate. In its 6th year, the SES Toronto conference is designed to appeal to new, intermediate and seasoned marketers looking to advance their SEM and SEO skills. From universal and blended search to the latest tactics in search friendly design, SES Toronto affords delegates a comprehensive learning and networking opportunity. Monday, June 08, 2009 Atlanta, GA Don't miss 4 1/2 days (or a portion thereof) of hands-on, "this-is-how-you-do-it" media buying training taught by some of the industry's top-notch, experienced, well-respected Instructors. Our "Boot Camp" truly is a fast-paced, informative, "get-you-up-to-speed-fast" curriculum that trains the novice and the pros. Terminology, Media Research, Spot Radio, TV, Cable, Newspaper, Internet, Outdoor, Transit, Theater, Alternative Media, Media Plans and much more. 300-800 page workbooks for each day you attend - bring an extra suitcase with you to get them home! Let us teach you how to buy media with power and confidence! Call 1-800-MBA-BUYER or visit: www.mediabuyingacademy.com for a class near you. Monday, June 08, 2009 The Renaissance Boston Waterfront Hotel, Boston, MA MarketingProfs Business-to-Business Forum will give you definitive solutions to the three biggest challenges facing b2b marketers today: integration, engagement and measurement. There are two full days of keynote addresses, concurrent sessions and Hot Seat Labs providing invaluable information, research, case studies and takeaways. And you can sit down with an expert during the One-on-One Therapy Sessions on blogging, Twitter, SEO, web usability and email. Tuesday, June 09, 2009 New York, NY OMMA Metrics & Measurement is a one-day conference dedicated to the exacting science of marketing measurement and analytics. This event brings together brand marketers, agency execs, marketing services suppliers, media companies and third-party measurement firms to examine the growing importance of metrics and measurement to their businesses. Topics include acquisition and conversion, customer retention, predictive analytics, and attribution. Tuesday, June 09, 2009 New York University Midtown Campus, New York, NY The Social Communications Leadership Forum is an invitation only exclusive group of senior corporate communications, marketing, and media executives who lead their enterprises' social media strategy. Since 2003, BDI has produced cutting edge conferences on how social media and networking impacts communications. The leadership forum was created in response to the demand for a private program that is focused solely on the needs of the enterprise as it relates to their social communications' strategy and execution. We will achieve this primarily through case study presentations, analysis, and discussion. The forum will meet on a quarterly basis in both New York City and San Francisco. Tuesday, June 09, 2009 The Museum of Modern Art The 2009 AICP Show & Next Awards debuts June 9th at MoMA. For more information, and to order tickets, go to www.aicp.com/show. Tuesday, June 09, 2009 The Westin Market Street, San Francisco, CA The Online Marketing Power Breakfast is a 2 hour seminar that will provide strategies for improving landing pages and increasing online marketing ROI. For more information call us at 561-922-5241. Wednesday, June 10, 2009 Computer History Museum, Mountain View, CA, CA The Online Community Unconference is a gathering of online community practitioners - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. Those involved in online community development (and social software in general) share many common challenges: community management, tools, marketing, business models, legal issues. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners. Wednesday, June 10, 2009 Sheraton Centre Toronto Hotel Search engine marketing has quickly grown from a cottage industry into a multi-billion dollar marketing powerhouse. According to a report issued by the Search Engine Marketing Professionals Organization, search marketing accounted for roughly $5.75 billion in advertising spending in 2006. Piper Jaffray's Safa Rashtchy has predicted that paid search advertising alone will account for more than $33 billion in annual spending by the end of 2010. With search engine marketing quickly expanding beyond the simple realm of keyword research, on-page optimization and traditional paid search campaigns, it's becoming more and more difficult for businesses to know how and where to break into the mix with their own search related marketing efforts. If you are planning on attending Search Engine Strategies Toronto, but are not yet familiar with the nuances of search engine marketing, link building, viral marketing and online reputation management, this workshop will provide you with a crash-course in all things search marketing related. Wednesday, June 10, 2009 Sheraton Centre Toronto Hotel A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors. Wednesday, June 10, 2009 Sheraton Centre Toronto Hotel Learn how to spice up your AdWords account by applying tactics learned in this session. You will first dive into the Psychology of Search that shows how consumers think and act throughout the search process. Next, you will learn how to choose the correct keywords to take control of when your ad is displayed. Then, you will study how effective ad copy can generate more clicks and increase your conversion rate. The landing page is fundamental to increasing conversions, and the session will cover usability and conversion optimization. Finally, you will learn everything you need to know about optimizing your account for Quality Score. Wednesday, June 10, 2009 Fidelity Center for Applied Technology, 245 Summer Street, Fl 14, Boston, MA, Boston, MA Everybody's talking about Twitter today - even Oprah. But is it all hype? Will Twitter last? We think Twitter will last if businesses can understand the mix of using Twitter as an engagement, distribution and monitoring tool and thus effectively communicate through this new communication channel. Don't miss the second event in the MITX Social Media series in which we'll explore the three strategies behind successful Twitter use. Follow this event series on Twitter using hash-tag MITXSM Wednesday, June 10, 2009 The San Jose Marriott, San Jose, CA The Online Marketing Power Breakfast is a 2 hour seminar that will provide strategies for improving landing pages and increasing online marketing ROI. For more information call us at 561-922-5241. Thursday, June 11, 2009 172 Norfolk St. , New York, NY An exclusive gathering of U.S. Hispanic and Latin American executives, professionals, entrepreneurs and business owners in a relaxed atmosphere that facilitates networking Thursday, June 11, 2009 Maggiano's Little Italy, Chicago, IL Agency BootCamp on Social Media is a FREE interactive panel discussion about social media marketing strategies, solutions, and applications, led by some of the leaders in the space. The intimate environment allows for both easy accessibility and engagement opportunities. LUNCH WILL BE PROVIDED. Thursday, June 11, 2009 Riverside Hotel, 620 East Las Olvas Blvd., Fort Lauderdale, FL The panel will discuss how to use Twitter and social media and the impact each has on Interactive Marketing. The meeting will address the pros and cons of using Twitter to enhance your marketing campaigns and which forms of social media are best for your business. Thursday, June 11, 2009 Online In these economic times where industries like retail have felt the impact of change in consumer behavior, there's never been a better, more important time for a marketer to leverage online marketing. Resist the urge to pull back on marketing during these uncertain times. In this webinar, Scott McAndrew, Director of Strategy for Terralever will show you what e-commerce retail marketers can do online to cut through the clutter and build brand, lift web traffic, drive conversions and grow market share affordably and effectively while focusing on the millennial generation. Thursday, June 11, 2009 Hill Holliday, 53 State Street, Red & Ted Room, Boston, MA Pandora and other Digital Music pioneers have developed unique advertising strategies for some the world's leading brands. Hear from industry leaders what has worked and what hasn't, and how today's and tomorrow's changes will affect advertisers and brands. Join BIMA for its first-ever exploration of how the world of music and advertising are intertwined, and hear industry experts talk about the challenges and successes. Thursday, June 11, 2009 JLA Studios, Brooklyn , New York, NY Media Circus returns to Brooklyn on June 11 with a night dedicated to The Business of Hyplerocal. The dream of targeted online journalism--a newspaper tailored just for you!--is finally being realized, but is it sustainable? Gelf's monthly speaking series on all things media will examine hyperlocal by hearing from the people driving it. Mark Josephson, CEO of the hyperlocal start-up Outside.In, will be joined by Andy Newman, the Brooklyn-based blogger for the New York Times's The Local, and another Brooklyn blogger to be determined. The work of local artists will be on display, as well. Friday, June 12, 2009 Marriott Marquis, New York, NY Last chance to enter the "international Stevie Awards," featuring many categories for advertising, web sites, video, and live events. Open to all organizations worldwide. Coming Soon Monday, June 15, 2009 New York, NY Don't miss 4 1/2 days (or a portion thereof) of hands-on, "this-is-how-you-do-it" media buying training taught by some of the industry's top-notch, experienced, well-respected Instructors. Our "Boot Camp" truly is a fast-paced, informative, "get-you-up-to-speed-fast" curriculum that trains the novice and the pros. Terminology, Media Research, Spot Radio, TV, Cable, Newspaper, Internet, Outdoor, Transit, Theater, Alternative Media, Media Plans and much more. 300-800 page workbooks for each day you attend - bring an extra suitcase with you to get them home! Let us teach you how to buy media with power and confidence! Call 1-800-MBA-BUYER or visit: www.mediabuyingacademy.com for a class near you. Monday, June 15, 2009 New World Stages, New York, NY Join O'Reilly Media founder and CEO Tim O'Reilly, Edelman Digital SVP Steve Rubel, and Twitter expert Sarah Milstein at this one-day boot camp. Attend this event to learn best practices you can immediately apply to engage your customers and grow your business.While the necessity of businesses having a presence on Twitter is becoming more apparent every day, many marketing professionals face some common obstacles to entering the Twittersphere: 1. Lack of time and resources to create and manage Twitter campaigns for their business and/or brand; and 2. Difficulty conveying to management/decision makers - the "ROI" of Twitter. At O'Reilly's Twitter Boot Camp, participants will learn:why and how they need to get their businesses and brands on Twitter; what works and what doesn't; some ethical and legal pitfalls to avoid; and how some businesses are already measuring ROI and customer engagement on Twitter--directly from the people behind the brands, businesses, AND communities that are successfully interacting on Twitter everyday. Monday, June 15, 2009 New York, New York, NY Fast Forward 2008 is an annual event exclusively for senior executives in the list and data community responsible for charting the course of a company's future. It's the only conference geared specifically for high-level data marketing professionals, spearheaded by a task force from today's top data companies. Monday, June 15, 2009 103 West,, Atlanta, GA New Business from Social Media, hosted by Catapult New Business, June 15-16, Atlanta - Agencies need to know how to leverage social media for new business. There are numerous resources and people talking about how social media can work...we're training you on how to do it and how to drive inbound new business leads. Join us for an intensive two-day, interactive educational and practical workshop on leveraging social media for agency new business. Topics include blogging, social networks, social media marketing, and how you can bring it all together as a proactive component of your new business strategy. This conference is designed to give you the knowledge and get you set-up and started. Learn industry best practices from social media expert Michael Gass, meet and talk with agencies and other thought leaders already profiting through social media. For more information, please visit http://www.newbusinessfromsocialmedia.com or call 404.574.1974. Tuesday, June 16, 2009 New York Marriott Marquis, New York City OMMA Video is designed for content producers, brand marketers and agency professionals to discuss the latest trends on online video advertising, content production, syndication and delivery. Top advertisers, agencies, and producers discuss and debate the shape of one of the fastest growing delivery platforms of the year. The conference includes keynotes, research presentations, and case studies- all covering and evaluating emerging video solutions. Tuesday, June 16, 2009 Orange County Convention Center, Orlando, FL Thanks to technology breakthroughs and the drop in hardware costs, digital signage is now an affordable, effective AND efficient way to communicate in real-time. How can you take advantage of this NEW WAVE? Your first step to becoming a "digital signage expert" is THIS CONFERENCE. Tuesday, June 16, 2009 Jacob K. Javits Convention Center, New York, NY There's an explosion of new marketing technology, channels, strategies...and hype. DM Days New York goes beyond the buzz to help you profit from modern marketing today. Join thousands of marketing professionals in over 40 sessions, intensive workshops, specialized trainings, and roundtables, as well as exhibitor pavilions designed to keep you abreast of emerging trends and best-in-class marketing strategies. From beginner to expert, DM Days has something for you. For more information, visit www.dmdays.com. Tuesday, June 16, 2009 The Hilton New York, New York, NY Promax|BDA is the world's largest television marketing conference attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agency, design and emerging media. Through sessions, panels, exhibits and screenings, Promax|BDA brings together the world's leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design. Tuesday, June 16, 2009 Jacob K. Javits Convention Center, New York, NY This workshop provides the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Tuesday, June 16, 2009 Microsoft, Southbank, Melbourne Learn how your business can save time and money by implementing best practice solutions in an online environment. Tuesday, June 16, 2009 Westing Copley , Boston, MA The 2009 Technology Awards will recognize and celebrate innovative technologies developed in New England. Winners will be announced in nine categories. Buy your tickets now! During the ceremony, we'll be showcasing each innovative finalist. As an attendees you'll learn about "what's next" in the technology world, how these products and services solve real live business challenges, and you may just find the solution you (or your client) have been searching for - at the 6th Annual MITX Technology Awards. Check out www.mitxawards.org/technology for more information! Tuesday, June 16, 2009 600 Fifth Avenue - Rockefeller Center, New York, NY A panel for anyone and everyone seeking clues into what the new economy holds for the markets as well as individuals. What type of tactics and strategies are best for dealing with this new terrain? What are the ideal adjustments and possible pitfalls? A panel of experts will evaluate opportunities and vulnerabilities from both the micro and the macro perspectives. Tuesday, June 16, 2009 Hampton Inn, Somerset, NJ Today, technology touches every aspect of your business. Join us for a highly productive, no-cost morning workshop that will reveal the must-know technology secrets you need to stay competitive: * Choosing the best phone system: What carriers don't want you to know * Internet, intranet or extranet? Leveraging online technology to run a better business * Technology for the right side of your brain: The social media mecca Learn how to use the best of today's technology tools to build your brand, foster a more productive business environment, and capture the attention of new customers. Tuesday, June 16, 2009 San Francisco, San Francisco, CA Social networks like Facebook, MySpace, and Bebo continue to entice consumers -- as a result marketers also join. Similarly, brands are creating their own communities, which can complete a need to let passionate customers connect with each other in a safe environment. Yet despite these needs, marketers must realize that 80% of success comes from strategy, planning, roles, and processes -- only 20% is technology. To be successful, marketers must have a strategy based around the POST methodology and learn how to measure the ROI of their social media marketing campaigns. In this Workshop you will learn to: Understand when to build an online community or join a social network Build frameworks and scorecards to create a strategy around social networks Develop a strong understanding around online community best practices Select the right vendor for your company, if appropriate for your needs Wednesday, June 17, 2009 New York Marriott Marquis Hotel, New York City This one-day conference is designed for publishers, content producers, technology providers, marketing executives, and agency professionals to learn about the latest trends in online publishing. Leading practitioners will share experiences, successes, failures, insights, research, big ideas, and predictions on the future of online publishing. The conference will include keynote & research presentations, case studies, panel discussions, breakouts - all covering and evaluating new trends in producing digital content. This is an ideal event for Ad ops solution providers, Ad networks (display, video, in-text, ad exchanges), Behavioral Targeting solutions, Contextual Mktg providers, Rich Media companies, Creative/Design suite providers & any company that increases bottom-line revenue for online publi Wednesday, June 17, 2009 London, GB This training session will aid ad operations professionals from publishers and ad networks to manage and forecast inventory more efficiently. This training session aims to remove the fear factors and confusion surrounding inventory management, growing confidence and insight instead. This class starts with the basics of what inventory is and why inventory management is important. The session will go on to cover overselling, underselling, ad unit currency, manual systems vs. automated, inventory rules, ownership, data levels and combinations, impact of rich media on inventory, frequency capping, queries, reporting, forecasting. The session will also cover in house advertising, remnant inventory, sell through and yield analysis. Wednesday, June 17, 2009 Underbar, W Union Square Hotel, New York, NY OFFICIAL RSVP REQUIRED ON THE MAIN SITE: http://www.medialeaders.tv/ "CAN I BRING A FRIEND?" Yes, but make sure they RSVP HERE on the OFFICIAL PAGE: http://www.medialeaders.tv/ WHAT IS "MEDIA LEADERS"? Media Leaders was born from a small group of professionals that thrive on meeting new people and making lasting connections. Join leaders in media, marketing, advertising and entertainment as we discuss current events and new ideas. Mingle with today's professionals and find out how they're changing the way the industry operates. "HOW DO I LEARN ABOUT FUTURE EVENTS?" Be the first to hear about the next events closest to you...Join our mailing list: http://medialeaders.tv/mailinglist.php INTRODUCING: MEDIA LEADERS, a monthly experiential mixing event. Bring your business cards... Join leaders in media, marketing, advertising and entertainment as we discuss current events and new ideas. Become a Media Leader... Mingle with today's professionals and find out how they're changing the way the industry operates. Wednesday, June 17, 2009 The Sofitel Hotel Tom Bernthal and Gareth Schweitzer, President and CEO, Kelton Research Join us as Tom Bernthal and Gareth Schweitzer, CEO/President and Co-Founders of Kelton Research, present their ongoing study, The Changing American Consumer. They will examine the impact of the recession on the American shopper and explore hidden opportunities for brands. What can communicators and marketers do today to stay ahead of the current mindset and better meet the needs of recession-era shoppers? The session will address: * Current consumer mentalities: How have buying processes and brand expectations evolved? * Emotional impacts of the recession economy: What changes are temporary? Which are here to stay? * Customer retention and acquisition opportunities: What can brands do? Wednesday, June 17, 2009 MacForce, Portland, OR Join Colleen Wright of the Search Engine Academy of Oregon and get some search engine marketing tips and tactics that you can implement immediately. While introducing these marketing nuggets, she will also give you a brief overview of what you will learn in the "Ultimate SEO Mastery Workshop" coming in July. If you have been thinking about taking the class or just want information on SEO basics, this is one hour you don't want to miss. Wednesday, June 17, 2009 Virtual Event - Webinar Online Community Health: Give Your Online Community a Check-up A webinar sponsored by Lithium Technologies and Forum One Networks June 17, 2009 - 11:00 am PST Is your online community healthy? How do you know? Join Joe Cothrel of Lithium Technologies and Bill Johnston of Forum One Networks to learn how to assess - and improve -- the health of your online community. Specifically, you will learn: * How to define "health" in an online community * How to measure online community health * How to concepts of community health can be applied to distributed communities (on Twitter, Facebook, etc.) * Three steps you can take today to improve the health of your community. Logistical details will be sent to registrants 48 hours before webinar begins. Register here: http://ochealth-mp.eventbrite.com Wednesday, June 17, 2009 The Rainbow Room, New York, NY This highly anticipated awards competition recognizes the year's best media plans as chosen by a distinguished panel of industry professionals.Come toast the Media Plan of the Year Awards winners on June 17th, 2009. The Media Plan of the Year Awards luncheon will be held The Rainbow Room in New York City. Don't miss this must-attend event. Thursday, June 18, 2009 Forrester Headquarters, Boston, MA For Web marketers, developers, and eCommerce professionals, the need for an inexpensive, efficient, and unbiased method for evaluating their sites is imperative. Forrester's Web Site Review Workshop teaches you how to review a site with the objectivity and expertise of a Forrester analyst. In this two-day intensive training session, Forrester analysts provide you with a tested method for assessing your B2C or B2B Web site, extranet, or intranet -- as well as your competitors' sites. Thursday, June 18, 2009 The Grand Hyatt , San Francisco, CA The Online Publishers Association (OPA) will be holding its 2009 Eyes on the Internet tour in June. The three city road show, now in its sixth year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Thursday, June 18, 2009 Hilton San Diego Bayfront, San Diego, CA The San Diego Ad Club presents the 5th annual "Interactive Day" conference on June 18th - a diverse and timely conference featuring a panel of prominent national speakers covering the latest trends in interactive marketing, advertising, e-commerce and social media. Speakers include LinkedIn Director of Advertising Sales, Steve Patrizi, who will present an exclusive luncheon keynote about social technologies and how they impact the way businesses interact with their customers. For details visit: www.interactivedaysandiego.com or call the San Diego Ad Club (858) 576-9833. Thursday, June 18, 2009 Sutra Lounge-Triangle Square, Costa Mesa, CA Mobile advertising and marketing has grown leaps and bounds in the last couple of years, from SMS marketing to mobile web display advertising. This panel discussion will help OC Ad Club members and guests learn the best ways to utilize the various properties of the cell phone device to reach consumers and create brand engagement. We will discover ways to measure success, how to inegrate mobile with other media, and the freshest things on the mobile market. Thursday, June 18, 2009 303 Second Street, 6th Floor, South Tower, San Francisco, CA Inside Facebook will hold an interactive marketing program entitled Rules for Success & Best Practices for Brands and Ambassadors, on Thursday, June 18, 2009 from 8:30 a.m. to 12:00 p.m. at the offices of Razorfish. The half day event, sponsored by Razorfish, one of the world's largest digital agencies, focuses on the landscape and realities of marketing in Facebook for large brands and advertisers. Attendees will gain a deeper understanding of products and opportunities in the Facebook ecosystem as well as network with social media industry thought leaders. The cost of the event is $50.00 per person. To register and request an invitation, visit http://www.facebookmarketingseries.com/contact.php. Thursday, June 18, 2009 Your computer You don't have to reinvent your communication plan whenever bad news strikes. In this teleseminar, you'll learn (or perhaps relearn) the basic components of bad news delivery, including the impact bad news communication can have on future outcomes, the roles of supervisors and senior executives, and what to ask executives before a layoff or closure. Thursday, June 18, 2009 Forrester Research Headquarters, Boston, MA Every Web site has usability flaws that stop customers from buying products or services, finding information, and getting help. Yet many of these problems are easy to find and not much harder to fix - if you know what to look for. Whether you're responsible for online customer experience, interactive marketing, or overall eBusiness performance you need a fast, objective way to spot the common - but serious - design problems that hurt online business performance. This hands-on Workshop teaches participants the same objective techniques Forrester analysts use to find well known usability problems for research and for clients. These methods apply to any type of site, including B2C or B2B Web sites, extranets, and intranets. Based on Forrester's long-running Web Site Review Workshop, this one-day intensive session helps participants uncover 10 Web design problems that: afflict more than half of the 1,200 sites tested by Forrester, are easy to spot, and produce ROI when fixed. Friday, June 19, 2009 NYU, New York, NY Please join us for an intimate discussion with top business leaders from Victoria's Secret, NBC Universal, Hearst and eMusic where they'll be sharing insights on how they are growing their digital businesses. Monday, June 22, 2009 Grand Hyatt New York, New York, NY Forrester's Customer Experience Forum will bring together leaders from a variety of industries who are navigating their way through a multi-year journey to customer experience excellence -- despite the current economic downturn. This event will provide both strategy and tactics for how to design great web sites, master cross-channel experiences, build a customer-centric culture, and reinforce brands with every interaction. You'll come away with a vision of the future and fresh ideas for how you can maintain your momentum during the recession and on into recovery. Monday, June 22, 2009 Marriott Marquis Hotel, New York, NY Awards banquet for the 7th annual Stevie Awards. A wide range of categories covering business and corporate media as well as companies, departments, and professionals. Monday, June 22, 2009 San Francisco, CA Don't miss 4 1/2 days (or a portion thereof) of hands-on, "this-is-how-you-do-it" media buying training taught by some of the industry's top-notch, experienced, well-respected Instructors. Our "Boot Camp" truly is a fast-paced, informative, "get-you-up-to-speed-fast" curriculum that trains the novice and the pros. Terminology, Media Research, Spot Radio, TV, Cable, Newspaper, Internet, Outdoor, Transit, Theater, Alternative Media, Media Plans and much more. 300-800 page workbooks for each day you attend - bring an extra suitcase with you to get them home! Let us teach you how to buy media with power and confidence! Call 1-800-MBA-BUYER or visit: www.mediabuyingacademy.com for a class near you. Monday, June 22, 2009 University of California, Irvine, Faculty Club, CA Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community. We seek to help educate and inform marketing professionals, small business owners, advertisers, and c-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily. Monday, June 22, 2009 432 Park Avenue South, New York, NY Learn how to create stronger brand stories, get better recognition of your research, and find ways to indelibly etch insights among your stakeholders. Discover how to develop a "creation story" for your brand from the experts at Levi Strauss and Thinktopia, how to capture stories from consumers and step-by-step methods for bringing consumers to life. Practice story theory with methods, tools and exercise. Tuesday, June 23, 2009 Columbia College, Chicago, IL The Green Media Conference will focus on bottom-line solutions to address enterprise communication and sustainability including: increased brand equity; growing shareholder value; business risk reduction; supply chain activity; sustainability reporting; carbon foot-printing and more. The conference will offer top executives uniquely valuable perspectives probing every aspect of sustainable communications from initiating a sustainability program, best practices and implementation strategies, to sustainability reports. The Conference brings together thought leaders in sustainability with a focus on the graphic communication industry and marketing communications, their supply chains and relevant enterprise stakeholders to discuss, challenge, learn and drive implementation of best practices in the greening of media. The keynote speakers were chosen to deliver the big picture of sustainability as well as the tools needed for people to implement green initiatives the next day, next month and next year. Tuesday, June 23, 2009 Millennium Broadway Hotel, New York, NY The way consumers use media is changing at an unprecedented rate. Knowing the latest developments in audience composition and measurement across platforms is critical to ensuring your company's money is spent most effectively. Get up-to-the-minute on the latest evaluation approaches and technology at The ARF's Audience Measurement Symposium. Register now at http://www.thearf.org/assets/am-09 Tuesday, June 23, 2009 New York City OMMA Social is designed to guide you through the terrain of social media and how it relates to your brand or web property. This one-day conference will address social marketing challenges and provide insight into the future of this new medium including valuable information on the tools and resources available to utilize components such as conversational advertising, widgets, hosted communities and syndicated user-generated content to its fullest extent. Top names in the industry will share secrets for connecting with consumers online using social networks and uncover new insights and emerging trends of this burgeoning phenomenon. Tuesday, June 23, 2009 The Westin Michigan Avenue , Chicago, IL The Online Publishers Association (OPA) will be holding its 2009 Eyes on the Internet tour in June. The three city road show, now in its sixth year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Tuesday, June 23, 2009 Time, Inc, New York, NY Learn How Insiders Concept, Plan and Buy Digital Media with David Rollo, SVP Director of Digital Media Strategy, 22squared Tuesday, June 23, 2009 Mission Bay Conference Center at UCSF, San Francisco, CA Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You'll learn how to get started, get past roadblocks, and make your social media program phenomenal -- in one afternoon, for just $250. BlogWell is all about how big brands use social media. No agencies, no startups -- just big companies sharing what they've learned. Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You'll ask questions, discover new ideas, and get answers from people who have been there, done that -- and learn it all in four hours (and be home for dinner). BlogWell is presented by GasPedal and the Blog Council. For more information, visit http://gaspedal.com/blogwell or call 312-932-9000. Wednesday, June 24, 2009 Austin Convention Center, Austin, TX The 2009 HOW Design Conference will be held June 24-27 at the Austin Convention Center in Austin, Texas. This annual creativity, business and technology conference for graphic designers will feature 50 speakers, 60+ sessions and eight three-hour workshops. Whether you're looking for software instruction, creativity boosters or tips for growing your career in a tough economy, you'll find it at the HOW Design Conference. Wednesday, June 24, 2009 HULT International Business School, Cambridge, MA A One-Day Workshop on Developing, Marketing, and Selling High Value Business Solutions. Wednesday, June 24, 2009 K&L Gates, State Street Financial Center, One Lincoln Street, Boston, MA In this MITX Web Marketing on a Shoestring forum, you'll learn about free and low-cost web marketing tools and services in three critical categories -- site analytics, social media and search. These are technologies that you can adopt, use today to be a better marketer --- and impress your boss. A MITX panel of real-world marketers and consulting experts will showcase a number of light-on-your-wallet software options that you can get rolling with a little effort and even less money. Wednesday, June 24, 2009 Grand Hyatt New York, New York, NY Confidence in financial institutions is at historic lows. Stung by the worst financial crisis in a generation, US consumers are mistrustful and angry. Customer advocacy scores tell the story: This year, consumers rated the firms they use lower than ever before. That's bad news, because six years of Forrester data shows that customer advocacy is the real secret to enduring consumer relationships. Attendees at this intensive full-day Workshop learn how customer advocacy works and what firms do to earn customer loyalty -- online and through other customer channels. We cover the economics of loyalty, the elements of customer advocacy, and the art of organic growth. The session is led by Forrester Vice President and Principal Analyst Bill Doyle, who has led Forrester's customer advocacy research from the start. Thursday, June 25, 2009 Grand Hyatt, 109 East 42nd Street, New York, NY Interactive Marketing: From video and mobile marketing to social media and widgets, our panel of experts will reveal the tools and technologies that have - and have not - worked for them. Thursday, June 25, 2009 New York, NY, New York, NY Dart for Publishers (DFP) is one of the most powerful and multi-facted ad servers on the market today. This training session will provide a comprehensive and detailed overview of the capabilities offered by DFP and provide the information on how to traffic ads and serve campaigns more efficiently through the application. Thursday, June 25, 2009 The Sheraton New York Hotel & Towers, New York, NY The Online Publishers Association (OPA) will be holding its 2009 Eyes on the Internet tour in June. The three city road show, now in its sixth year, is designed to update executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. Thursday, June 25, 2009 Tabla Restaurant, New York, NY On Thursday, June 25, Sobel Media, in alliance with Danny Meyer, CEO of the Union Square Hospitality Group and author of "Setting the Table: The Transforming of Hospitality in Business" will host "Breakfast with Danny Meyer" at Tabla (11 Madison Avenue at 24th Street) from 7:30-9:30 AM. Danny will share the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way. $100/$85 for members. For registration and more information: http://bsobel.googlepages.com/breakfastwithdannymeyer Thursday, June 25, 2009 Microsoft, 1 Memorial Drive, Cambridge, Boston, MA As the web and television converge, a new breed of consumers are growing used to the idea that the Internet is the new cable box. As this convergence unfolds, new opportunities to engage the audiences from a marketing perspective arise. Monday, June 29, 2009 St. Louis, MO Don't miss 4 1/2 days (or a portion thereof) of hands-on, "this-is-how-you-do-it" media buying training taught by some of the industry's top-notch, experienced, well-respected Instructors. Our "Boot Camp" truly is a fast-paced, informative, "get-you-up-to-speed-fast" curriculum that trains the novice and the pros. Terminology, Media Research, Spot Radio, TV, Cable, Newspaper, Internet, Outdoor, Transit, Theater, Alternative Media, Media Plans and much more. 300-800 page workbooks for each day you attend - bring an extra suitcase with you to get them home! Let us teach you how to buy media with power and confidence! Call 1-800-MBA-BUYER or visit: www.mediabuyingacademy.com for a class near you. Monday, June 29, 2009 Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Visit our website for a complete course description and outline. www.LaredoGroupSeminars.com Monday, June 29, 2009 Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge and skills this is an essential course. Visit our website for a complete course description and outline. www.LaredoGroupSeminars.com Monday, June 29, 2009 Jazz at Lincoln Center, New York, NY The Personal Democracy Forum is the world's largest and best known conference on the intersection of technology and politics. For the sixth year, more than 1,000 top opinion makers, political practitioners, technologists and journalists will come together to network, exchange ideas, and explore how technology and the Internet are changing politics, democracy, and society. Tuesday, June 30, 2009 Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA Provides in-depth basic and intermediate knowledge on "how to" develop and manage online and interactive advertising, marketing and emerging digital media campaigns. Attendees will be guided through a step-by-step process for establishing media objectives, planning and executing campaigns, and measuring and optimizing performance. Visit our website for a complete course description and outline. www.LaredoGroupSeminars.com Tuesday, June 30, 2009 Your computer You know about MySpace and Facebook. You've created a Twitter account and perhaps even dabbled with blogs. What's next? Now that you're aware of the different social media platforms, it's time to figure out how your organization can get these online communities working for your benefit. In this 90-minute web seminar, award-winning social media evangelist Aaron Uhrmacher will walk you through the steps to find the people most interested in your organization, harness their passion and connect them to build an online community that benefits your organization's brand. Wednesday, July 01, 2009 Hilton Atlanta, 255 Courtland St. NE, Atlanta, GA This course provides a "how to" overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns. Visit our site for a complete course description. www.LaredoGroupSeminars.com As an attendee you will learn how to set measurable campaign objectives by accurately defining key performance indicators, build target audience segments, optimize landing page effectiveness, and plan media buys that maximize ad placement. Plan Ahead Monday, July 06, 2009 Tampa, FL Wednesday, July 08, 2009 Dallas, TX Wednesday, July 08, 2009 Downtown Marriott Hotel, Toronto ON Thursday, July 09, 2009 Your computer Friday, July 10, 2009 Dallas, TX Friday, July 10, 2009 Dallas, TX Friday, July 10, 2009 Marriott Eaton Centre - Toronto, Ontario, Canada Monday, July 13, 2009 Dallas, TX Monday, July 13, 2009 MacForce, 100 SE Salmon, Portland, OR Monday, July 13, 2009 Hyatt Regency Crystal City, Arlington, VA Tuesday, July 14, 2009 New York, New York, NY Thursday, July 16, 2009 Toronto, ON Monday, July 20, 2009 Detroit, MI Monday, July 20, 2009 MacForce, 100 SE Salmon, Portland, OR Thursday, July 23, 2009 The Graduate Center of the City University of New York, New York, NY Monday, July 27, 2009 Los Angeles, CA Tuesday, July 28, 2009 Friars Club, 57 East 55th Street, New York, NY Tuesday, July 28, 2009 Friars Club, 57 East 55th Street, New York, NY Tuesday, July 28, 2009 Los Angeles, CA Wednesday, July 29, 2009 Forrester Headquarters, Boston, MA Wednesday, July 29, 2009 Friars Club, 57 East 55th Street, New York, NY Wednesday, July 29, 2009 Friars Club, 57 East 55th Street, New York, NY Wednesday, July 29, 2009 Forrester Research Headquarters, Baltimore, MA Thursday, July 30, 2009 Friars Club, 57 East 55th Street, New York, NY Thursday, July 30, 2009 Hotel Nikko, San Francisco, CA Thursday, July 30, 2009 Friars Club, 57 East 55th Street, New York, NY Friday, July 31, 2009 San Francisco, CA Monday, August 03, 2009 Pittsburgh, PA Monday, August 03, 2009 Chicago, IL Monday, August 10, 2009 Washington, DC Thursday, August 13, 2009 172 Norfolk St. , New York, NY Sunday, August 16, 2009 Portland, OR, Portland, OR Monday, August 17, 2009 Indianapolis, IN Wednesday, August 19, 2009 Your computer Monday, August 24, 2009 Hartford, CT Monday, August 31, 2009 Birmingham, AL Monday, September 14, 2009 Chicago, IL Monday, September 14, 2009 Chicago, Chicago, IL  You are receiving this newsletter at phamlehoang2006.11072006@blogger.com as part of your membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member. For advertising opportunities see our online media kit. RSS Feeds are now available.   |
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