Section 1 - MMA: Mobile Marketing To Grow 26% This Year

Thursday, June 4, 2009

Mobile MMA: Mobile Marketing To Grow 26% This Year by Mark Walsh Average mobile marketing budgets will increase 26% this year even as overall marketing expenditures decline by 7% this year, according to new research presented by the Mobile Marketing Association Wednesday at its conference in New York. ... Read the whole story > > Video YouTube Loses a Little 'You,' Adds Some 'Tube' by Laurie Sullivan YouTube has redesigned its user interface, removing the "social" tools from the site to make it easier for people to view consumer-generated videos on the "big screen." No, not gigantic theatrical screens, but home televisions that connect to devices with a Web browser, such as a PC, Sony PlayStation 3 or Nintendo Wii. ... Read the whole story > > Social Media Digg Testing New Social Ad Units by Mark Walsh In its latest bid to boost ad revenue, Digg plans to roll out a new ad unit that appears as a sponsored story on the home page which users can vote up or down like any other story submitted to the social news site. Until now, Digg has relied mainly on standard display ad formats to monetize the site. But with the new Digg Ads in the works, the company is following the path of Facebook and other social media properties by developing ads intended to blend seamlessly into the conversational nature of the site. ... Read the whole story > > Study: Web Privacy Practices Fall Short by Wendy Davis Web "bugs" reside everywhere, privacy policies mislead users, and most people have no way of knowing which companies are tracking them: That's according to a new report by the UC Berkeley School of Information. Researchers examined tracking practices and privacy policies at the 50 top Web sites and found that most of those sites collected data about users, but offered only the haziest of disclosures. ... Read the whole story > > TV Recommendation Engine Gets $8 Million Recommendation by Gavin O'Malley BeeTV, a Milan, Italy-based TV recommendation engine, has raised $8 million in Series B funding from Italian VC firm Innogest. The white label product has been designed to serve TV, mobile and PC platforms, while providers have the option to integrate all three screens, or choose a combination that fits their own marketing and distribution needs. ... Read the whole story > > Mobile Deal Advances E-Wallet Technology, But Adoption Still Slow by Laurie Sullivan Alcatel-Lucent's venture touchatag and Belgian m-payment company PingPing have joined efforts to promote application development for cashless payments and services. The two companies will create a business model combining PingPing's payment system for mobile phones and touchatag's contactless services. ... Read the whole story > > Courts Uphold MySpace Liability Immunity by Wendy Davis Handing MySpace another in a string of courtroom victories, a federal court in Texas has thrown out another lawsuit against the site stemming from sex abuse allegations. MySpace has been sued at least nine times by families of teens who were victimized by predators who contacted them through the site, but hasn't yet lost any case to have reached a conclusion. ... Read the whole story > > PubMatic Evaluates Ad Servers And Networks by Gavin O'Malley PubMatic, which helps publishers optimize inventory sold through ad networks, on Wednesday debuted a new application to help publishers analyze and evaluate all ads served on their Web sites. The Palo Alto, Calif.-based startup is up against stiff competition from rivals like the Rubicon Project and AdMeld, which, for a share of earned ad revenue, factor in pricing data, available inventory, and publisher guidelines to determine which ad network is sent an ad impression. ... Read the whole story > > Open Source: A Web of Cable by Daisy Whitney Every cable operator wants to be Hulu now. Because if they're not, they could wind up a big old dump pipe instead. The fear of the dreaded dump-pipe possibility, coupled with the realization that there's gold in them there Internet-video hills, is driving cable operators to develop radically integrated methods of serving up their programming. But you can bet that the content and its platforms will remain in walled gardens -- with machine-gun snipers guarding access. ... Read the whole story > > Google Sends Plea For Countries To Cooperate Facebook Unveils New Ad Units For Pages And Events

Retort Bada Bing! Microsoft Outperforms Google In Porn by The Riff Porn has been a great innovation driver when it comes to the Internet. The Bing search engine now joins the great pantheon of porn-based innovation. ... More Advice Social Media Advertising: Fixes For a Fractured Space by Rob Crumpler Social media has completely redefined the nature of the consumer-business relationship. From dining out to buying in, people are increasingly living out their daily lives online, and nearly all of this activity has social underpinnings. ... More Recent Most Read Stories Millennials Among Those Who Don't Appreciate Twitter Web Analytics Marketing Estimates Rise Study Finds Online Video Usage Dramatically Overstated Young Designer Stages AA Intervention Facebook Could Face Friendster's Fate Departments Feedback Loop Accounts on the Move People on the Move Out to Launch Events Calendar Media Classifieds

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