Thursday, June 4, 2009

Section 3 - Feedback Loop

Posted by Le Hoang at 2:15 PM
    The Most Expensive Mistake You Can Make by David Koretz (Online Publishing Insider - Jun 4) 18 replies in last 24 hours; 18 replies total
  1. Jonas Halpren from Federated Media commented on Jun 4, 4:24 PM
    While I agree with your general premise, your theory is overly simplistic. Yes, giving your inventory to a large blind network isn't a business model. However, you suggest that anyone who aggregates sites is the lowest blind ad net. There are those that sell premium quality content and get very good CPMs and work very closely with their publisher partners.

    Many small publishers simply do not have the scale and experience to pay for and manage sales people. Sure I could do direct sales myself and be limited to small endemic buys (maybe), but still on my own I don't have the reach for the big brands. Nor do I have the time to take on what is another full time and very difficult job. That's why good sales people are worth so much - selling... - Read more

  2. Stuart Long from HotFussDesign.com commented on Jun 4, 1:33 PM
    Absolutely perfect. Effective sales is a result of getting involved in the decision making process. Consistently facilitating beneficial decisions is essential to every business. Publishers without salespeople are out of the loop and are not involved in the process that truly drives every bottom line.

    Salespeople are not valued which seems crazy but its routine SOP at most corporations, large and small. This may be because of the assumption that if a salesperson had not facilitated a sale it would have somehow facilitated itself. Please.

  3. Jon Levy from Hype Circle Ad Collective commented on Jun 4, 1:11 PM
    Thanks David,

    Well you've stirred up a hornets nest with this one. Thanks to Andrew Boer who called it exactly the way it is.

    The fact is that most small publishers are hobbyists, not businesses, and networks merely supplement the meager costs of running their blogs. They will always be on the discount rack. The unfortunate by-product is that they lower the perceived value of online advertising for everyone else.

    Yes, a publisher must tell a unique story to bring up the value of their inventory, but until you are a leader in your vertical, and have at least a million dollars of premium ad inventory to sell, you are too small for an ad agency to buy from you, and the cost of running an experienced sales team with access to those agencies is not sustainable.

    For the few that... - Read more

  4. Read more replies by:
    Bret Dangelmaier, BDIT Services (Jun 4, 12:41 PM)
    David Koretz, BlueTie Inc. (Jun 4, 12:32 PM)
    David Koretz, BlueTie Inc. (Jun 4, 12:29 PM)
    Kate Mucci, Matrix TV News (Jun 4, 12:28 PM)
    David Koretz, BlueTie Inc. (Jun 4, 12:14 PM)
    eric smith, none (Jun 4, 11:47 AM)
    Andrew Boer, OboeMedia (Jun 4, 11:45 AM)
    Tim Rohrer, Radio One (Jun 4, 11:12 AM)
    robin kent, rebel digital (Jun 4, 11:05 AM)
    JD Sesto, Web Vision Italy (Jun 4, 10:32 AM)
    Mark Wahlstrom, Legal Broadcast Network (Jun 4, 10:26 AM)
    Carl Farley, JAZZRADIOdc.com (Jun 4, 10:19 AM)
    Monica Bower, Radiant Technology (Jun 4, 10:08 AM)
    Andy Horvitz, The Arts Ad Network (Jun 4, 10:02 AM)
    Jon Keller, Channel M (Jun 4, 9:59 AM)
  5. Join this conversation.
    6. Hold Up The Bing Bandwagon by Gord Hotchkiss (Search Insider - Jun 4) 5 replies in last 24 hours; 5 replies total
  6. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 11:39 AM
    That white oval on the top right of address bar has Google. When it is changed to Bing, that will be the money changer. And who's to say Google is just sitting on the sidelines? I leave the opinions to the experts.

  7. William Cook from Digital Operative commented on Jun 4, 11:27 AM
    Starting in Search and working within some SaaS models, I see Google as making most of the advances as of late with finding ways to package up all of their offerings into centralized hubs or at least that seems where they trying to go.

    Bing just spending an hour in it or so, has some really nice UX features that make it a good step in the right direction, but not enough for me yet to abandon Google. The preview onhover state is nice, the related searches and history on the left is great and the video autoplay onhover is nice.

    Will Google and I ever break up? Probably not, but I might just keep Bing as my mistress ;)

  8. Aaron Goldman from Connectual commented on Jun 4, 10:45 AM
    Gord - well put. Agree that Bing is more of a catch-up to Google than a vault-over and there is room/need for a game-changing iPhone-like product -- eg, something like Hunch.

    That said, catching up to Google is still a big deal. Every incremental % of search share nets millions of dollars in ad revenue. Per my column yesterday, it's going to take some drastic action for Bing to really close the gap in search share (including buying Yahoo search) but it can be done.

    As for breaking the Google Habit, I posted this link in my response to your comment yesterday, but thought I'd share it again...

    Breaking the Google Habit: A 12 Step Program

    http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html

  9. Read more replies by:
    Nick Drew, Microsoft (Jun 4, 10:44 AM)
    Brian Olson, Video Professor, Inc (Jun 4, 10:38 AM)
  10. Join this conversation.
    11. Study Finds Online Video Usage Dramatically Overstated by Joe Mandese (Online Media Daily - Jun 3) 4 replies in last 24 hours; 11 replies total
  11. Peter Contardo from Endavo Media commented on Jun 4, 2:20 PM
    Overstated or not (what's a few decimal points among friends), online video usage continues to change how people access information, use the web and consume content. YouTube is a mega information, marketing and entertainment engine. Cable companies are struggling to figure out new business models because their customers have become so used to getting the content they want, when they want it. Newspapers are becoming more open to citizen journalism by allowing user-generated uploads and comments. Small and emerging brands are competing with the 'big boys' by aligning with niche online communities and content providers. We can argue about the accuracy of the numbers all we want, but you can't ignore the shift that is happening in media, business and society in general that has been caused by online video. http://endavomediablog.typepad.com/

  12. Joe Mandese from MediaPost commented on Jun 4, 7:29 AM
    Re. Terry Heaton's comments, John Grono is correct, Nielsen did not conduct the CRE research, and I'm told does not influence it directly. It merely underwrites it. The research is designed, overseen and commissioned by an independent committee of Nielsen clients from agencies, marketers, and media companies. The goal is to conduct primary research to help understand how people are using media. The observational method used by Ball State's Center for Media Design, is highly regarded in many research circles.

    One other point of clarification, this project actually used layered a couple of methods on top of the observational method to better understand how people are using media. I referenced one, the "media acceleration project" in the article we published. I did not explain how the CRE project gleaned the differences between "observed" and "self-reported" estimates for TV and online video... - Read more

  13. John Grono from GAP Research commented on Jun 3, 6:47 PM
    In read Terry's comments with interest and felt compelled to provide comment.

    The Committee for Research Excellence (CRE) which commissioned this research consists of around 35 research professionals. Sure Nielsen (who pay for it all) are there, as are the broadcasters. But so are the media agencies and the advertisers, such as Unilever, P&G, Kraft, Kimberly Clark. The CRE then went outside of that group and commissioned Jim Spaeth (Sequent) and Mike Bloxham (Ball State University) to perform a rigorous ethnographic study.

    And what is Terry's take on this august group and the reporting of their findings? That they are trying to "unring the Internet bell". Just once I would like to see the same rigour applied to internet audience measurement. Yes, the same internet that doesn't even have an... - Read more

  14. Read more replies by:
    Terry Heaton, Audience Research & Development (Jun 3, 5:29 PM)
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    16. Hey, China! You Can't Just Stuff Social Media Down A Rabbit Hole by Catharine P. Taylor (Social Media Insider - Jun 3) 4 replies in last 24 hours; 4 replies total
  16. Swag Valance from Trash, Inc. commented on Jun 4, 12:02 PM
    You forget that China will find a way to create its own internal versions thereof.

    We drink the Kool-Aid a bit in believing that every country and every citizen will love Twitter and Facebook as in our own.

  17. Paula Dauncey from Imaginet commented on Jun 4, 3:39 AM
    Well done for writing about this issue, it's one small part of a complex history of China suppressing the views of it's citizens and anyone who tries to speak out against them. The banning of social media sites and freedom of speech in any form is a complete violation of human rights and any blog that draws attention to China's unacceptable actions is a good thing.

    The Chinese gov will actually imprison people for speaking out against them, they do not want people to discuss the atrocities that they committed and so far have not agreed to an open investigation of Tiananmen Square. Amnesty have a petition calling for such an investigation and please show support by signing it at http://is.gd/NRhM and you can read more about the background at http://www.amnesty.org.uk/news_details.asp?NewsID=18226.

  18. Stuart Hill from CyberLink commented on Jun 4, 12:01 AM
    This article provided very little insight. The news angle is topical, but what about something covering the technologies that the Chinese government fears? And how they are being put to use to subvert the authorities? Or perhaps explore other reasons why a website would be shut down...to protect a local version? Or even more controversial, the fawning that western companies are doing to comply with local legal frameworks.

    There are a lot of issues you could rally against, none of which should be trivialized by references to rice paddies.

  19. Read more replies by:
    Brian Hayashi, ConnectMe 360 (Jun 3, 4:46 PM)
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    21. What Qual Does That Quant Can't by Hart Weichselbaum (Marketing Daily - Jun 4) 4 replies in last 24 hours; 4 replies total
  21. James Kempland from STAKE Integrated Communications commented on Jun 4, 9:57 AM
    Actually, both qual and quant are required to mitigate the short comings in either methodology. I have found the usage of one over the other, particularly the use of qual only, leads clients to narrow conclusions, ultimately not serving the needs of the brand.

    We need to search for new methodologies for both qual and quant to build stronger brands for our clients and consumers. Especially in this rapidly changing consumer marketplace.

  22. hart weichselbaum from the planning practice commented on Jun 4, 9:04 AM
    Paula, group influences can be mitigated (by having respondents commit themselves privately before expressing themselves publicly) or eliminated (by conducting individual, as well as group, interviews). Sometimes they are the whole point of the investigation (for example, when convening groups of peers or close friends).

  23. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 8:20 AM
    There needs to be another factor included in these studies: what people say what they want or will do in a group dynamic and then what they actually will do. There are so many outside influences that can alter purchase plans, that depending upon just qualitative make also create a false supposition.

  24. Read more replies by:
    Annie Julier, WireSpring (Jun 4, 6:31 AM)
  25. Join this conversation.
    26. 10 Things Bing Must Do To Catch Google by Aaron Goldman (Search Insider - Jun 3) 3 replies in last 24 hours; 10 replies total
  26. Patrick McGraw from Pat McGraw commented on Jun 4, 5:58 AM
    I would suggest listing those 10 items in order of importance - starting off with "Have a catchy slogan" caused me to throw up, just a little, in my mouth.

    That caused me to immediately realize that "Pray!" should be included on the list...probably at the top.

    I have tried Bing. I was unimpressed. I won't return unless something drastically changes. My overall experience reminded me of Cuil.

  27. Aaron Goldman from Connectual commented on Jun 3, 9:30 PM
    Scott - I hear you but these days "search" is so ambiguous.

    James - fair point. I plead snarkiness.

    Alexandre - I love the name. It's familiar and versatile.

    Gord - no doubt the Google Habit is tough to break. You'll appreciate this 12 step program I just created (http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html). As for advertising not helped search engines to date, I agree. But that doesn't mean it can't for Bing. Who'd have thought that advertising for a blanket with sleeves would create such a sensation and supplant a market leader (Slanket) with a cheap imitation (Snuggie)?

    Stuart - haven't seen the Bing display ads yet but amused that you Googled it rather than direct nav. I think Gord would rest his case with you.

    Cheers all!

  28. Stuart Long from HotFussDesign.com commented on Jun 3, 5:32 PM
    Earlier today I landed on MSN and saw a display ad for Bing. When I clicked on the ad another ad appeared with a link offering a tour of Bing. Upon clicking the link my browser immediately blocked a pop up ad. Frustrated with how many clicks this was taking I performed a Google search for Bing in my browser and "bing" there it was. Google 1, Bing 0. It's early in the game; so far it's looking pretty good for Google. I can't help but laugh. I know the good people at Microsoft worked really hard on Bing and I wish them the best. The Bing display ad campaign sucks, hard.

  29. Join this conversation. There are 7 more replies.
    30. Time Spent Is The Right Metric To Measure Engagement by Cory Treffiletti (Online Spin - Jun 3) 3 replies in last 24 hours; 4 replies total
  30. Michael McMahon from ROI Factory commented on Jun 4, 2:32 AM
    Hey Corey. As I read the headline I was already halfway through drafting my fiery response about how we've got to move beyond engagement. But when I actually read the article I found it to be very insightful. The idea of tracking time spent across MULTIPLE touch-points and equating that time to brand loyalty and customer value is excellent. Nice work.

  31. Kevin Dwinnell from Brand Thunder commented on Jun 3, 4:58 PM
    Cory:

    I agree with your premise, and I'd like to include tenure in the time spent. (NOTE: The following may sound a bit commercial, but it is directly relevant to the topic.)

    Brand Thunder's product is a custom browser designed to give brand's a persistent connection with their online audience. We are a complete outlier when it comes to time spent because the browser's in front of the consumer the entire time they are online, and it's immersed with the brand's design, its content, messaging and functionality. The discussion around engagement can get lost.

    We see a lot of interest at the click and conversion level. Focus is on the incremental traffic driven, the additional commerce delivered and the revenue effect from the online effort. It's easy to measure, easy to see the impact on the bottom line and... - Read more

  32. Joshua Hofmann from Vertical Acuity commented on Jun 3, 4:55 PM
    Couldn't agree more Corey, it's the cornerstone of our measurement platform. It's not just the campaigns that need measurement to establish baselines for engagement, its the effectiveness of the content where the brand appears. How does HP, Apple, or the band U2 know if 20, 30, or 40 seconds is good without a baseline? Our approach is based on directly measuring the brand in the content across sites, but the conclusions are the same. If your content is effective, your engagement metrics will rise.

  33. Join this conversation. There is 1 more reply.
    34. Dumb Is As Dumb Does by Steve Smith (Mobile Insider - Jun 4) 2 replies in last 24 hours; 2 replies total
  34. Dean Collins from Cognation Inc commented on Jun 4, 12:24 PM
    When is someone going to open up a multiplatform mobile appstore?

    Ex. http://iphone.mobileappstore.com and http://windows.mobileappstore.com

    If a particular manufacturer wanted something they could set up http://samsung.mobileappstore.com

    Offering it with carrier billing but multiple choice makes sense to me.

    Cheers, Dean

  35. katie palani from Swift Communications Inc. commented on Jun 4, 11:40 AM
    I do think it's important to take a step back from the iPhone craze and realize, as Steve is saying here, that the numbers of folks using "dumb" phones is staggering, and that just because we don't have a "smart" phone doesn't mean we are not tech-savvy or we don't want mobile access. Great point, Steve.

  36. Join this conversation.
    37. Behavioral Targeting To Rescue Newspapers? by Wendy Davis (Daily Online Examiner - Jun 3) 2 replies in last 24 hours; 2 replies total
  37. Andrew Boer from OboeMedia commented on Jun 4, 12:03 PM
    I don't get this argument.

    BT by definition makes the data/behavior behind a user more important than the context and environment in which it is consumed. Newspapers were valuable because they aggregated an audience; which sustained an expensive content creation model. But BT devalues the Publisher aggregation/context -- BT doesn't care whether you are on a newspaper or MySpace.

    If these are equal, the likely effect is to increase the value of the MySpace inventory and decrease the value of the newspaper inventory.

    That might sound great for data companies like Microsoft, but unlikely to save newspapers, ne?

    What am I missing here?

  38. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 3, 5:52 PM
    Some BT folks just don't have enough to do. Go sell some local on line newspaper ads and depend upon that commission for your total income. Just don't quit your full time night job.

  39. Join this conversation.
    40. Limited-Assortment Stores Gain Street Cred by Sarah Mahoney (Marketing Daily - Jun 3) 2 replies in last 24 hours; 2 replies total
  40. Chip Meade from FreshAvails.com commented on Jun 4, 11:29 AM
    They and this publication lose that "Street Cred" with a big oversight in the graphics. This is just another blemish on online maketing professionals desire to appear as "Professional" as our print counterparts.

    http://www.freshavails.com/2009/06/04/a-tale-of-online-brand-disappointment-and-laziness/

  41. Monica Bower from Radiant Technology commented on Jun 4, 9:10 AM
    Would be good to put a pic up of their actual site rather than a squatter.

    http://www.aldifoods.com/

  42. Join this conversation.
    43. Bada Bing! Microsoft Outperforms Google In Porn by The Riff (Online Media Daily - Jun 3) 2 replies in last 24 hours; 2 replies total
  43. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 9:58 AM
    Is there a Bing blocker? A Bing pill? A Bing bling? It is not the guns, just the people who misuse them. Discuss among yourselves unless you have had a child who has misused a product.

  44. Monica Bower from Radiant Technology commented on Jun 4, 9:04 AM
    I don't just love this article; I am in love with it.

  45. Join this conversation.
    46. Display Ad CPMs Won't Recover by Dave Morgan (Online Spin - Apr 30) 1 reply in last 24 hours; 22 replies total
  46. Andrew Boer from OboeMedia commented on Jun 4, 12:20 PM
    I missed this article when it came out. I think it is exactly right..I would add a fourth reason why CPM's won't recover. A significant percentage of inventory in the market is now sold by Ad Networks who aren't price sensitive due to "passbacks" or "defaults". While they certainly would prefer to make the maximum amount on an ad sale, they have no skin in the game -- and any price is better than zero as long as the Publishers don't shut them off. So they all compete with lower and lower bids, driving prices down.

  47. Join this conversation. There are 21 more replies.
    48. Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive by Joe Mandese (Online Media Daily - Mar 4) 1 reply in last 24 hours; 12 replies total
  48. Kevin Pike from Sweet Spot Marketing commented on Jun 4, 10:43 AM
    I COULDN'T DISAGREE MORE!!

    Because they have "CEO" in their title doesn't make them right. I bet they have traditional marketing bias - I mean backgrounds - and don't even look at Adwords or Analtyics reports. Ask anyone that actually does online marketing and it not rocket since.

    I bet they are smart people, I would be happy to teach them how to measure and adjust online ads for better ROI in under an hour if they need my help.

  49. Join this conversation. There are 11 more replies.
    50. The Word, According to Facebook by George Simpson (Online Media Daily - May 29) 1 reply in last 24 hours; 10 replies total
  50. Brad Stewart from Adjoy Inc. commented on Jun 4, 9:03 AM
    Not to get distracted from the more salient issues in this article, but please George! "dastardly coward" or "pusillanimous" are obviously more appropriate when illustrating the dialogue of children. ???

    An international frictionless, and secure micro-payment system that hits a tipping point, as could well happen with FB's upcoming transaction system, is major news. The effects this will have on content et. al. monetization is earth shattering.

    Over 200 million people will have direct access to this currency, with very little transaction penalty. This could become the most pervasive currency in the world. Quickly.

    I applaud FB for jumping into the colloquial murky pool. Entire new economies could emerge from this long overdue act of bravado.

  51. Join this conversation. There are 9 more replies.
    52. Recession's Impact On Eco-Friendly Marketing by Maryanne Conlin (Marketing:Green - Jun 3) 1 reply in last 24 hours; 6 replies total
  52. STEPHANIE AZZARONE from CHILD'S PLAY COMMUNICATIONS commented on Jun 4, 4:23 PM
    Compliments on this very insightful piece, Maryanne. As our company increasingly publicizes green products and activities marketed to moms, it's helpful to gain a better understanding of the mindset of different categories of consumers.

  53. Join this conversation. There are 5 more replies.
    54. See Spots Run? And Addressable Issue by Mitch Oscar (TV Board - Jun 2) 1 reply in last 24 hours; 5 replies total
  54. Cody Crane from CCH commented on Jun 3, 5:57 PM
    À la recherche du temps perdu Reading Marcel Proust's Remembrance of Things Past was for years the Bar Mitzvah into Intellectual-hood for generations of masochists willing to suffer seven volumes of aimless wanderings through the daydreams and memories of characters unable to act. Proust's great contribution of "involuntary memories," memories in which our day to day events evoke unrelentingly boring recollections is a theme picked up in Mitch's latest souvenir involontaire. It seems as each day's events locate in his brain yet another flashback to the days Mitch actually worked in the advertising business. Ads need verification. Addressable ads need verification -do ya think?

  55. Join this conversation. There are 4 more replies.
    56. Search Reshaping The Advertising Business by Max Kalehoff (Online Spin - May 8) 1 reply in last 24 hours; 4 replies total
  56. John Nardone from [x+1] commented on Jun 4, 10:45 AM
    Max,

    You make some great points in your article, especially regarding the trend towards a flight to performance marketing in a down market, and how search has transformed the traditional purchase funnel into a continuous cycle with multiple points of entry.

    I would add that search-driven performance marketing can be continually optimized based on behavior and response, and that with high consideration purchases, even brand marketing can be performance (or ROI) based with the right digital emphasis. Also, this trend toward a purchase cycle shifts the focus to the website and landing pages, where advertisers need to utilize tools that will help them collect and leverage the right data and manage the customer experience, in order to give each visitor a rich, tailored experience that pushes the response button.

    I recently made a presentation on this same topic at the Forrester... - Read more

  57. Join this conversation. There are 3 more replies.
    58. Just An Online Minute... Nerdlings Puck Themselves At The Internet Week Kickoff Party by Kelly Samardak (Just An Online Minute - Jun 2) 1 reply in last 24 hours; 4 replies total
  58. Steve Markowski from S. Markowski, LLC commented on Jun 4, 12:12 AM
    Kelly,

    Only you could get away with "sassy little sidekick".

    BTW Ivanka is keynoting on brand integrity at DM Days NY on the 16th.

  59. Join this conversation. There are 3 more replies.
    60. Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges by Joe Mandese (Online Media Daily - Jun 3) 1 reply in last 24 hours; 3 replies total
  60. Kathryn Koegel from Marketing Consulting commented on Jun 4, 9:14 AM
    What I don't get is why publishers, who own those audiences that Rubicon is calling the "secondary premium market" are not fully monetizing them themselves. Ad networks perform a valuable service but have commoditized online advertising into DR inventory and will continue to erode pricing. The move towards publishers of quality content creating vertical networks and not declaring that anything non-contextual on their sites is "remnant" is a positive one. For an in depth discussion of ongoing challenges plus positive developments in display, this paper was published last month: www.primaryimpact.com/stateofdisplay.html

  61. Join this conversation. There are 2 more replies.
    62. Media Diary J. Walker Smith by J. Walker Smith (Media Magazine - May 1) 1 reply in last 24 hours; 2 replies total
  62. Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 9:42 AM
    ooooooo,,,,,,no potty breaks, no cleansing breaks, no friend breaks, definitely not ready for family breaks....oooooooo....

  63. Join this conversation. There is 1 more reply.
    64. Coping With Recession by Jack Loechner (Research Brief - Jun 3) 1 reply in last 24 hours; 2 replies total
  64. Britta Meyer from Loomia commented on Jun 3, 7:16 PM
    very insightful study, thank you! it's fascinating to think about one consumer's different profiles depending on the product or service considered for consumption. as an example, I'm consistently not an ostrich, but a justifier (for the opera outfit since we have the tickets already), a treater (saved all week on brought-in luncheons, now can buy champagne for the weekend), and somewhat of a vulture (for condo-shopping). would popular segment combinations possibly provide additional insight to marketers?

  65. Join this conversation. There is 1 more reply.
    66. BT: Can It Mean Behavioral Responses To Ads? by Laurie Sullivan (Behavioral Insider - Jun 4) 1 reply in last 24 hours; 1 reply total
  66. Carolyn Hansen from Hacker Group commented on Jun 4, 3:01 PM
    I'm showing my bias as a direct marketer, but I have to wonder why it's so significant to know that my advertising message made someone sweat or raised their heart rate. That's not really the goal, is it? In direct marketing, the goal is sales. In traditional advertising the goal is awareness or brand liking. Not palpitations.

    The significant quote is: "When the media evokes an emotional response -- a rise in active attention -- then you know you have a message that had an impact."

    Maybe. But you have no idea what kind of impact.

    It strikes me as a little sad that David Ogilvy himself (for whom I assume the Grand Ogilvy is named) said "If I want to get a high recall score, all I have to do is put a gorilla in a jockstrap." Attention is not... - Read more

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    68. The Collaborative Alliance by Mitch Oscar (TV Board - May 26) 1 reply in last 24 hours; 1 reply total
  68. deborah armstrong from media space solutions commented on Jun 4, 2:27 PM
    Review on the sessions of TCA?

  69. Join this conversation.
    70. TV Star Debuts IPhone App For Restaurant, Retail Deals (Marketing Daily - Jun 4) 1 reply in last 24 hours; 1 reply total
  70. Michael Durwin from Social Media & Online Consultant commented on Jun 4, 12:47 PM
    You neglected to mention that you can follow Greg on Twitter: @greggrunberg

  71. Join this conversation.
    72. Can't We All Just Get Along? by Casey Wilson (Performance Insider - Jun 4) 1 reply in last 24 hours; 1 reply total
  72. Michael Hubbard from Media Two Interactive commented on Jun 4, 12:16 PM
    Not that I disagree completely with your article, but being on both the winning side and the losing side - I can tell you with 100% certainty that none of this is the agencies responsibility. How professional this is handled comes down to how professional a client lays out the ground work. For example, a year or so ago we lost a large client - and the client notified us via email (bad move #1). The new interactive director flat out lied b/c she didn't understand what we were doing, so she brought in a new agency. After a 3+ year successful relationship with the company (before this new director came into play), we did not want the company to fail as we enjoyed them and believed in them - so we did everything in our... - Read more

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    74. Deal Advances E-Wallet Technology, But Adoption Still Slow by Laurie Sullivan (Online Media Daily - Jun 4) 1 reply in last 24 hours; 1 reply total
  74. Anne Gallagher from Catapult Marketing commented on Jun 4, 11:23 AM
    Thanks for the article, but I am surprised that you didn't mention 2D codes directly. While RFID tagging isn't as readily accessible to the general public since you need a reader and some cash to create the tags, 2D codes can be used by anyone with a smartphone, right now, for free.

    The slow adoption rate in the U.S. has been a Catch-22; marketers & retailers hesitate to use & promote the technology because the public doesn't use it, but the public doesn't use it because they've never seen it. Hopefully awareness will start to pick up momentum because the communication and marketing potential of 2D codes are really exciting. Thanks.

  75. Join this conversation.
    76. 7-Eleven To Intro Iced-Coffee Market In Big Way by Karl Greenberg (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total
  76. Rosanne Fernandez from Comax Flavors commented on Jun 4, 11:17 AM
    Coffee beverages are really becoming huge. Starbucks, Dunkin Donuts, and McDonalds...now 7-11 iced coffee. It makes what used to be considered an "adult drink" appetizing to people of all ages because it has become more of a dessert type beverage. It is a little strange to have my 14 year old be asking me for coffee, but I understand why when it is served to you with the whipped cream and the little chocolate swirl on top.

  77. Join this conversation.
    78. 'Morning Joe' And Its Caffeine-Branded TV Newscast: A Good Buzz? by Wayne Friedman (TV Watch - Jun 4) 1 reply in last 24 hours; 1 reply total
  78. Aldo Bender from SmartSystems Media Group commented on Jun 4, 10:31 AM
    Wayne, "Morning Joe" sold out long ago, actually when he re-signed with MSNBC... Starbucks is just the latest and most obvious.

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    80. MMA: Mobile Marketing To Grow 26% This Year by Mark Walsh (Online Media Daily - Jun 4) 1 reply in last 24 hours; 1 reply total
  80. Matt Albiniak from Nerdery Interactive Labs commented on Jun 4, 10:22 AM
    If you're with an agency wondering "how can we leverage mobile for our end clients," consider yourself invited to our free iPhone webinar for agency partners.

    http://nerdery.com/iphone

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    82. Turkey Takes Times Square By Storm (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total
  82. Ruth Papazian from Wolters Kluwer commented on Jun 4, 6:59 AM
    Those ruins are more often than not ancient Armenian churches that the Turks destroyed after their etnnic cleansing of entire villages of people who used to worship in them. The Ottoman Empire had millions of Christian citizens, now the country of 70 million is 99.8 percent Muslim - and before anyone books a vacation (s)he should stop to think how that happened.

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    84. 7 Myths Of Metrics by Gray Hammond (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total
  84. David Slatter from Claymore Marketing llc commented on Jun 3, 5:18 PM
    Great article- over the past 28 years I have come across all of these myths in various forms and disguises in some of the most unlikely organizations. In many cases there are metrics in place, however they are not synchronized and shared across the organization. The result is the organization lacks a holistic view of the customer experience. Metrics should be defined so as to track the customer experience as they move through the various touchpoints, and with the correct sequencing it is possible to watch out for dependencies and leading indicators that can act as an early warning system.

    David Slatter Claymore Marketing

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