Terms used in web promotion - SEO

terms used in web promotion - SEO? Website promotion is a concept of capital is with many years of online business - but very fresh with someone new steps into world @. In this article, we allowed mạn raised some concept of field is very old world but very new in Vietnam. Posts are the terms use in web promotion - SEO

1. SEO - Search Engine Optimization: From the first, many people interested and also be mistaken or is SEO. SEO is short for Search Engine Optimization - and conduct a na optimize website for improved web ranking on the search engine. With this concept, many people do business online usually contract it is SEO website promotion. The truth is not so. SEO is just one of the basic and optional in the process of promoting a website on the search system. SEO for a website, the webmaster have to use some tools such as specific software or tools available on the Net to measure the Title, Keywords, Description, body text, H1, H2, H7 ..., Alt tags, tags, Images, The Robots, Refresh, Topic ,.... numerous and the other specifications. Principles of SEO to a website is to do everything to each site and the website run faster, less error than technical, in the light source than, less than script and in particular: No system is error search for a technical Cloaking - Technical deceive the search engine.

2. SEM - Search Engine Marketing: That is what the website managers and business online aim. SEM is a combination of all of the above, including website optimization, site registration system to search and Internet directories, place links to other websites (including the purchase link by placing the logo, banner ads) and many more jobs to help websites become more friendly to search engine ranking for keywords in the website has been improved, many websites have access count more.

3. SES - Search Engine Submission: Register on website search engine. This term is also very interested because this is a simple and quick to help a new website was created may be listed in the directory of search engine.

4. Keyword - Keywords: The words that the webmaster or site owner is important for your website. Often, each site is selected from the menu or phrase from each course. For example, sites on the tour since Vietnam travel, Vietnam tours, ... entertainment website of the words: music, movies, entertainment, music, ca sy, a color, fashion, ... is often selected as keywords. First time, the keyword is vital for a site. But now with new art from the search engine keywords is only the role of second.

Back Link 5 - Link Popularity: The common link. A website is valued at Google or Yahoo as it has many links from other websites to. However, not many have any links as well as many links completely meaningless because if you link to a website is listed in black list (black list for using technology spamming) or a website too few people visited or incorrect topics that the benefit to harm. Your site can be evaluated as "in the same boat" with other websites and such, the risk of your website rớt class is very large.

6. Ranking, PageRank: With ranking, Alexa makes the reputation for absolute accuracy and reliability. Have a website rank high Alexa ranking means the website that many people know, many people visited and it can easily be found with top position on the search system. PageRank is a tool that counts the number of Backlinks a website any. if your site has high PageRank is also means the site is visited more than ask visitors to click directly link (or banner, logo) to your website and search system also welcome you with more .

7. Search Engine: The search engine such as Google, Yahoo, MSN, ... The search engine uses a software called Robot or Spider or Bot or crawler to automatically index and index all websites on the way they "get through. Then, the information is sent to Data Center's search engine for handling, refinement, classification and put into storage. When a user needs to find an internet content, they will tag it and duties of the search engine to find the time on its list of relevant results (was indexed before). This work has been carried out completely automatically and order priorities different for each different site. Good sites, rich content (such as electronic page report, the big blog, forum members agree) will index more often. Therefore, search results are usually fresh for the big site.

8. Directory: This is a directory of internet sites like the type of gold Vietnam. The folder contains a lot of websites for each category, each of different topics. Unlike search engine - directory of internet does not work automatically but usually by the administrator update information through the registered owner of the website sent. If your website is represented in many categories, the internet ranking, PageRank and placement on the search engine is also higher.