Google - the brand name 100 billion USD first world

Google brand name more Microsoft 25%, up six brand become the first world are estimated to exceed the threshold value of 100 billion USD.

According ranked top 100 most powerful brand new global consulting firms - market research Optimor Millward Brown and Financial Times magazine publication, Microsoft queue 2, but this name only about 76.2 billion USD.

First manufacturers fresh leader Coca-Cola to position 3 with brand value estimated at 67.6 billion USD.

Regardless of the context of sound economic world, the value of brand names and top 100 largest in the world has increased 2% compared with last year, reaching U.S. $ 2 thousand billion - growth rate of 1 minutes, 7%. More and more people use proprietary iPhone and the BlackBerry service needs data increase rapidly, it is reasons why the first time Vodafone join the list top 10, up 45% of brand value in over.

To evaluate a brand is, the analysis based on 3 factors: the profits of small enterprises in brand name, the profit is only because of brand and sub brands - source profit potential .

Surprising is the growth of Google thanks to a most unique product is a search engine renowned, entirely different "he large" in the technology sector.