ADS ONLINE: June 2009

Friday, June 19, 2009

Terms used in web promotion - SEO

2 comments Posted by Le Hoang at 9:44 PM

terms used in web promotion - SEO? Website promotion is a concept of capital is with many years of online business - but very fresh with someone new steps into world @. In this article, we allowed mạn raised some concept of field is very old world but very new in Vietnam. Posts are the terms use in web promotion - SEO

1. SEO - Search Engine Optimization: From the first, many people interested and also be mistaken or is SEO. SEO is short for Search Engine Optimization - and conduct a na optimize website for improved web ranking on the search engine. With this concept, many people do business online usually contract it is SEO website promotion. The truth is not so. SEO is just one of the basic and optional in the process of promoting a website on the search system. SEO for a website, the webmaster have to use some tools such as specific software or tools available on the Net to measure the Title, Keywords, Description, body text, H1, H2, H7 ..., Alt tags, tags, Images, The Robots, Refresh, Topic ,.... numerous and the other specifications. Principles of SEO to a website is to do everything to each site and the website run faster, less error than technical, in the light source than, less than script and in particular: No system is error search for a technical Cloaking - Technical deceive the search engine.

2. SEM - Search Engine Marketing: That is what the website managers and business online aim. SEM is a combination of all of the above, including website optimization, site registration system to search and Internet directories, place links to other websites (including the purchase link by placing the logo, banner ads) and many more jobs to help websites become more friendly to search engine ranking for keywords in the website has been improved, many websites have access count more.

3. SES - Search Engine Submission: Register on website search engine. This term is also very interested because this is a simple and quick to help a new website was created may be listed in the directory of search engine.

4. Keyword - Keywords: The words that the webmaster or site owner is important for your website. Often, each site is selected from the menu or phrase from each course. For example, sites on the tour since Vietnam travel, Vietnam tours, ... entertainment website of the words: music, movies, entertainment, music, ca sy, a color, fashion, ... is often selected as keywords. First time, the keyword is vital for a site. But now with new art from the search engine keywords is only the role of second.

Back Link 5 - Link Popularity: The common link. A website is valued at Google or Yahoo as it has many links from other websites to. However, not many have any links as well as many links completely meaningless because if you link to a website is listed in black list (black list for using technology spamming) or a website too few people visited or incorrect topics that the benefit to harm. Your site can be evaluated as "in the same boat" with other websites and such, the risk of your website rớt class is very large.

6. Ranking, PageRank: With ranking, Alexa makes the reputation for absolute accuracy and reliability. Have a website rank high Alexa ranking means the website that many people know, many people visited and it can easily be found with top position on the search system. PageRank is a tool that counts the number of Backlinks a website any. if your site has high PageRank is also means the site is visited more than ask visitors to click directly link (or banner, logo) to your website and search system also welcome you with more .

7. Search Engine: The search engine such as Google, Yahoo, MSN, ... The search engine uses a software called Robot or Spider or Bot or crawler to automatically index and index all websites on the way they "get through. Then, the information is sent to Data Center's search engine for handling, refinement, classification and put into storage. When a user needs to find an internet content, they will tag it and duties of the search engine to find the time on its list of relevant results (was indexed before). This work has been carried out completely automatically and order priorities different for each different site. Good sites, rich content (such as electronic page report, the big blog, forum members agree) will index more often. Therefore, search results are usually fresh for the big site.

8. Directory: This is a directory of internet sites like the type of gold Vietnam. The folder contains a lot of websites for each category, each of different topics. Unlike search engine - directory of internet does not work automatically but usually by the administrator update information through the registered owner of the website sent. If your website is represented in many categories, the internet ranking, PageRank and placement on the search engine is also higher.

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Tuesday, June 16, 2009

Top 3 System Helps You Increase Follower on twitter quickly

0 comments Posted by Le Hoang at 11:54 PM

As you know, the twitter is one of the social network development rate dizziness most current worldwide. With send your Tweet, twitter has become a marketing tool is useful for online business as well as balance of professionalism. And many people have quickly become millionaire send USD by Tweet on twitter
But how to increase the number of follower quickly here?
I would like to introduce to you 3 system through the system, you may receive more than 2.5 million followers if implemented well. With this system, you only need to enter User and Password twitter account, then you will receive a link promotion. And if you are introducing more and more participants, the follower of your growing high. The system will calculate the number of follower you will receive the same as the multi-level case. Of course you will not lose a cent to use this system 3.
1) Get More Followers twitter: This system works quite intelligent and sensitive fast. You will receive up to 2,441,405 follower if implementation of level 8 it: mrgreen:

2) Tweeter getter: With this system it is only level 5 so you only get 19.530 followers after done level 5.

3) Viral Followers: After completing level 7 of this system, you will receive 87.380 followers.

All 3 are on the system very easy to use and it is safe for your twitter account.

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Sunday, June 14, 2009

Dexterity Helps Restrict Blogger Adsense Invalid Clicks effective.

21 comments Posted by Le Hoang at 8:02 PM

Invalid clicks
Question everyone seems to think you have understood, but not necessarily so. The blogger often think "invalid clicks = click fraud (click from main yourself) but not simple as you think. To be general, there are 3 types of invalid clicks.

Abuse TOS: The click-click is usually from the owner of the blog or account. No need to test that you are advertising or you want to know mò tò try that ad is all about what is considered invalid clicks. However, Google sometimes filter and subtracting the click of the employer if it does not recur and often alert via email. Setting the title "Click ads to support", "Please do not click on ads" ... .. or any images that refers to encourage clicks on ads were to violate the TOS.

The click is not human: The click from the software automatically, spam, spiders ... all is considered invalid clicks Dẫu that AdSense ads are provided through the JavaScript and all the tools automatically click / bot can not read Javascript.

However, the human-click bring sometimes be tough to list invalid clicks. Say more clearly that if you receive more than 1 click from the same person is also to be invalid clicks. In these terms and policies, and also refers to the many unknown but we have ways to protect yourself to avoid locking the account and lose money. Missed by the hand click the mouse Root sometimes be counted as valid by clicking it only happens 1 time ...

Clicks from children: Children and the adults can not understand the concept of the ad so they created a series of rapid clicking when accessing pages with adsense is easy to understand. Their purpose is to find out everything available on that page. This case also is considered invalid clicks.

Clicks from newbies: In case this happens often with the high school and old age. They lived most of life without the Internet, so the additional computer is discovered, this is not told to not look and then click the lung tung.

Many people do not know the use of computer mouse, computer mouse, or too sensitive so they do not control causes many invalid clicks in the pages they visit.

Clicks from people who do not speak the local language: If your blog in English in the click is the back who is also very easy to understand that they click is generated invalid clicks.

The click fraud: Many people know that their competitor is advertising on Google Adsense and intentionally harm them by clicking a lot on their advertising spend to their budget cost. To protect advertisers, and Google generally lock the account of the blogger to find any signs of unusual but not reported or no action to defend itself.

Google detect invalid clicks how?

Google generally determine the time that access to records on the blog until they click on ads, access to it from where, how many ads they click, click after that person where to go and many ways of another.

Besides, it looks like Google is interested in the response by advertisers based on the statistics of Google AdWords. If you detect click fraud is, invalid clicks is the first thing Google is making money for advertisers and of course blogger account. That is why many blogger locked account whether they know you do not do anything wrong at all.

More answers by Google on this issue here.

Who has the risk of invalid clicks?

Of Technology who is also the risk of invalid clicks and locked accounts. However, the blogger usually small and medium-risk higher than the big blogger. Google or any network which has its exceptions and protect blogger big because they are usually top of the field they are pursuing, and position in the thought of reading as ProBlogger.net, Labnol.org ... . However, if the Alexa rank on 10k is high risk.

According to the analysis, much in the blog category such as Forums, social networking sites, and sites have a large number of pageviews /'s also high risk (this is a form of repeated traffic) more pages of new visitor high.

What you can do to limit the invalid clicks?

The reason his analysis of the invalid clicks, Google how to identify invalid clicks to help you understand newbies invalid clicks (invalid click / Fraud) solutions to protect themselves effectively.

Basically there are three options that you can use to avoid invalid clicks:

Firstly, you can monitor blogs by hand (manually) use tools like StatCounter, and notify Google if you see any signs of a strange time. Eg click the sudden increase, click unclear .... This will help you secure and has not lost too much time.

2, you can set a script - this script is that the blogger at the WebmasterWorld or are fairly and effectively if you have a little understanding of technology and time to code, debug and maintain it. If you are not good for code you can use tools AdSenseClickLock. Limit points of this tool you need is a suitable environment for it, know how to install and update regularly.

3rd, you can find the type 1 web app. There are a tool named uniQlicks. This is a form of ad manager like the tool and this tool also has 1 feature called a href = "http://www.uniqlicks.com/features"> SureShield, this will now set up News makes ad disappear when Impression detect high-risk.

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Thursday, June 11, 2009

Risk in the keyword search

0 comments Posted by Le Hoang at 9:16 PM

Be careful with websites that contain the keyword "free" in the results returned from search.

Search engines such as Google, Yahoo, Live ... has created a method of marketing based on keywords (SEO, SEM) to help find information easily, quickly over the Internet. But some keywords the user entered to be hackers exploited.

Last week, on 27/5/2009, a security software McAfee has 1 published study titled "The keywords most dangerous on the web." The report described the crime information is desired maximize profits by looking for "market" larger. The number of people searching for information hot events, application or gadget gift card on the Internet.
Crime information is very slim, "Jeff Green, vice president for McAfee's products, that" hackers like sharks smell blood scent found in water, they will create a website filled ads, code and wait in topics that become John and trap users to the network when they find out. "

McAfee has research on the 2600 popular keywords (based on the Google Zeitgeist, Yahoo! Buzz ...) to determine the level of risk of each word. The term "maximum risk" specified percentage of the biggest risks that users may encounter on a search results page (research results using 10, Google's default).

Real surprise when searching for a sensitive "Viagra", a word very common in spam, only a small percentage%. While most risk related to the keyword "screensavers" rate risk maximum 56.1%. This means that when typing "screensavers" into the search box, there will be 6 page website that contains malicious code. Results related to health almost safest.

In 14 countries in Europe, Australia, South America ..., keywords similar rate risk higher in the United States. Report that, which can be evidence shows that America is not the object "priority" of the trend of this new attack.

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Friday, June 5, 2009

Google squared officially launched

0 comments Posted by Le Hoang at 12:22 AM

Today, Google has officially issued extensive trial version of search services that Google squared carrier has announced several weeks ago.
Unlike the results page of Google Search traditions, squared Google does not display a list of links that display the results as tables with the word "squared". Users squared (in http://www.google.com/squared) can report and edit the "square" through expanded search suggestions based on the original.

Time introducing squared from previous months, Google has Sqared not know how to insert nhồi sites to search results. Instead it automatically find and organize data on the Internet and displayed as tables.

On the company blog post yesterday, Google suggests squared can be very useful to users to use multiple search first to receive full information necessary.

"Squared automatically detect the data you are looking for, and then show a meaningful one," Google said, "If initial results are not really out, you can squared to find the answers the better. "

Google barrier after the first pick for the search services of the type they're in the process of testing new technology and certainly not avoided the problems are not expected.

As predicted, Google has squared something relatively similar wolfram Alpha - an answering machine. The formation of the Google squared marked more by the hot races are searching for the occurrence of consecutive wolfram and Microsoft Bing within 2 weeks. Can tell from the run, as a company of them, this is the first time when we face the real challenges. For users, the race became interesting when a new face more

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Thursday, June 4, 2009

OnlineSpin: Could Twitter Replace Nielsen?

0 comments Posted by Le Hoang at 2:38 PM

Last week Dave wrote "The Numbers Don't Lie: TV Program Loyalty Has Changed."

Grant Braswell wrote, "It seems to me that saving the DVR bomb for the end of the article was a way to keep the tension artificially heightened throughout the article. I was stunned by your original numbers that you were throwing out. Only46% of people watched more than one of any given show? I never would have thought that.

But to not include DVR watching in the statistics? You might as well have written an article about mascara use in the general population and not controlled for gender.

According to Nielsen, 30.6% of households have a DVR as of March 2009. DVR is an enabler of TV program loyalty, and an indicator of an active TV consumer. You set up the DVR to record a specific show you care about - New episodes, old, save as many at a time as you please etc. And not just one show, all the shows you are loyal to...."

Thursday, June 4, 2009
Could Twitter Replace Nielsen?
By Dave Morgan

I'm living in the TV world these, spending my time trying to better understand television viewership patterns and how to improve the TV experience for viewers. Since I've spent the better part of the past 18 years in the online world, I am always looking for linkages between the online world and the television world, from anticipating an Internet Protocol-driven television future to leveraging Web services to better predict or influence actual television viewership.

Relative to the latter, my team has been spending a lot of time lately analyzing Twitter data to try to see if it could be useful in better understanding how people view television, since so many people regularly tweet about their TV viewing activities. The results have been interesting, but what was most eye-opening was the amount of interest and discussion that was generated in comments when the results were released on a popular technology finance blog, Fred Wilson's AVC (Disclosure: Fred is an investor in my company, Simulmedia).

What came through the strongest among the 100+ comments was whether Twitter might be able to replace Nielsen and other audience measurement services, or whether Twitter data might even be able to replace set-top-box data as a source for census-based television viewership. Could Twitter someday replace Nielsen ratings, or set-top-box data? In my view, it's too early to tell, but here are some of the advantages that it might offer:

Real-time results. What Twitter lacks in precision, it certainly makes up for in real time. Tweets tell you what people are doing in the moment. You don't have to wait hours or days or weeks for results. As more and more marketing becomes real-time, so must the tools that enable it.

Intention data. Twitter can not only tell you what people are doing, but why. Understanding intentions and motivations can take a lot of guess work out of marketing and media.

it's a focus group/survey tool on steroids. Twitter lets you watch, interact and survey lots of different types of people very quickly and very efficiently. The survey and focus group business will never be the same once companies learn how to leverage Twitter here.

Authenticity. Twitter today is as wide open and uncontrolled as TV panels are closed and controlled. Neither is ideal, but having both means that we're all more likely to find out the truth about viewers over time.

It's free. Yes. Hard to beat this one. Companies can tap into Twitter for free. I suspect that Twitter will find ways to charge for premium services and uses over time; now, however, it is free.

Is Twitter the new black when it comes to consumer marketing research? Should Nielsen and others be worried? What do you think?

This commentary is insightful. I recommend it to others.

Post your response to the public Online Spin blog.

See what others are saying on the Online Spin blog.

Dave Morgan is the CEO of Simulmedia. Previously, he founded and ran both TACODA and Real Media.

Online Spin for Thursday, June 4, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107365

You are receiving this newsletter at phamlehoang2006.11072006@blogger.com as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box.
For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future click here.
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

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OnlineSpin: Could Twitter Replace Nielsen?

0 comments Posted by Le Hoang at 2:38 PM

Last week Dave wrote "The Numbers Don't Lie: TV Program Loyalty Has Changed."

But to not include DVR watching in the statistics? You might as well have written an article about mascara use in the general population and not controlled for gender.

Thursday, June 4, 2009
Could Twitter Replace Nielsen?
By Dave Morgan

Intention data. Twitter can not only tell you what people are doing, but why. Understanding intentions and motivations can take a lot of guess work out of marketing and media.

It's free. Yes. Hard to beat this one. Companies can tap into Twitter for free. I suspect that Twitter will find ways to charge for premium services and uses over time; now, however, it is free.

Is Twitter the new black when it comes to consumer marketing research? Should Nielsen and others be worried? What do you think?

This commentary is insightful. I recommend it to others.

Post your response to the public Online Spin blog.

See what others are saying on the Online Spin blog.

Dave Morgan is the CEO of Simulmedia. Previously, he founded and ran both TACODA and Real Media.

Online Spin for Thursday, June 4, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107365

You are receiving this newsletter at phamlehoang2006.11072006@blogger.com as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box.
For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future click here.
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

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Section 3 - Feedback Loop

0 comments Posted by Le Hoang at 2:15 PM

The Most Expensive Mistake You Can Make by David Koretz (Online Publishing Insider - Jun 4) 18 replies in last 24 hours; 18 replies total

Jonas Halpren from Federated Media commented on Jun 4, 4:24 PM

While I agree with your general premise, your theory is overly simplistic. Yes, giving your inventory to a large blind network isn't a business model. However, you suggest that anyone who aggregates sites is the lowest blind ad net. There are those that sell premium quality content and get very good CPMs and work very closely with their publisher partners.
Many small publishers simply do not have the scale and experience to pay for and manage sales people. Sure I could do direct sales myself and be limited to small endemic buys (maybe), but still on my own I don't have the reach for the big brands. Nor do I have the time to take on what is another full time and very difficult job. That's why good sales people are worth so much - selling... - Read more
Stuart Long from HotFussDesign.com commented on Jun 4, 1:33 PM

Absolutely perfect. Effective sales is a result of getting involved in the decision making process. Consistently facilitating beneficial decisions is essential to every business. Publishers without salespeople are out of the loop and are not involved in the process that truly drives every bottom line.
Salespeople are not valued which seems crazy but its routine SOP at most corporations, large and small. This may be because of the assumption that if a salesperson had not facilitated a sale it would have somehow facilitated itself. Please.
Jon Levy from Hype Circle Ad Collective commented on Jun 4, 1:11 PM

Thanks David,
Well you've stirred up a hornets nest with this one. Thanks to Andrew Boer who called it exactly the way it is.
The fact is that most small publishers are hobbyists, not businesses, and networks merely supplement the meager costs of running their blogs. They will always be on the discount rack. The unfortunate by-product is that they lower the perceived value of online advertising for everyone else.
Yes, a publisher must tell a unique story to bring up the value of their inventory, but until you are a leader in your vertical, and have at least a million dollars of premium ad inventory to sell, you are too small for an ad agency to buy from you, and the cost of running an experienced sales team with access to those agencies is not sustainable.
For the few that... - Read more
Read more replies by:
Bret Dangelmaier, BDIT Services (Jun 4, 12:41 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:32 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:29 PM)
Kate Mucci, Matrix TV News (Jun 4, 12:28 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:14 PM)
eric smith, none (Jun 4, 11:47 AM)
Andrew Boer, OboeMedia (Jun 4, 11:45 AM)
Tim Rohrer, Radio One (Jun 4, 11:12 AM)
robin kent, rebel digital (Jun 4, 11:05 AM)
JD Sesto, Web Vision Italy (Jun 4, 10:32 AM)
Mark Wahlstrom, Legal Broadcast Network (Jun 4, 10:26 AM)
Carl Farley, JAZZRADIOdc.com (Jun 4, 10:19 AM)
Monica Bower, Radiant Technology (Jun 4, 10:08 AM)
Andy Horvitz, The Arts Ad Network (Jun 4, 10:02 AM)
Jon Keller, Channel M (Jun 4, 9:59 AM)
Join this conversation.

Hold Up The Bing Bandwagon by Gord Hotchkiss (Search Insider - Jun 4) 5 replies in last 24 hours; 5 replies total

Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 11:39 AM

That white oval on the top right of address bar has Google. When it is changed to Bing, that will be the money changer. And who's to say Google is just sitting on the sidelines? I leave the opinions to the experts.
William Cook from Digital Operative commented on Jun 4, 11:27 AM

Starting in Search and working within some SaaS models, I see Google as making most of the advances as of late with finding ways to package up all of their offerings into centralized hubs or at least that seems where they trying to go.
Bing just spending an hour in it or so, has some really nice UX features that make it a good step in the right direction, but not enough for me yet to abandon Google. The preview onhover state is nice, the related searches and history on the left is great and the video autoplay onhover is nice.
Will Google and I ever break up? Probably not, but I might just keep Bing as my mistress ;)
Aaron Goldman from Connectual commented on Jun 4, 10:45 AM

Gord - well put. Agree that Bing is more of a catch-up to Google than a vault-over and there is room/need for a game-changing iPhone-like product -- eg, something like Hunch.
That said, catching up to Google is still a big deal. Every incremental % of search share nets millions of dollars in ad revenue. Per my column yesterday, it's going to take some drastic action for Bing to really close the gap in search share (including buying Yahoo search) but it can be done.
As for breaking the Google Habit, I posted this link in my response to your comment yesterday, but thought I'd share it again...
Breaking the Google Habit: A 12 Step Program
http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html
Read more replies by:
Nick Drew, Microsoft (Jun 4, 10:44 AM)
Brian Olson, Video Professor, Inc (Jun 4, 10:38 AM)
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Study Finds Online Video Usage Dramatically Overstated by Joe Mandese (Online Media Daily - Jun 3) 4 replies in last 24 hours; 11 replies total

Peter Contardo from Endavo Media commented on Jun 4, 2:20 PM

Overstated or not (what's a few decimal points among friends), online video usage continues to change how people access information, use the web and consume content. YouTube is a mega information, marketing and entertainment engine. Cable companies are struggling to figure out new business models because their customers have become so used to getting the content they want, when they want it. Newspapers are becoming more open to citizen journalism by allowing user-generated uploads and comments. Small and emerging brands are competing with the 'big boys' by aligning with niche online communities and content providers. We can argue about the accuracy of the numbers all we want, but you can't ignore the shift that is happening in media, business and society in general that has been caused by online video. http://endavomediablog.typepad.com/
Joe Mandese from MediaPost commented on Jun 4, 7:29 AM

Re. Terry Heaton's comments, John Grono is correct, Nielsen did not conduct the CRE research, and I'm told does not influence it directly. It merely underwrites it. The research is designed, overseen and commissioned by an independent committee of Nielsen clients from agencies, marketers, and media companies. The goal is to conduct primary research to help understand how people are using media. The observational method used by Ball State's Center for Media Design, is highly regarded in many research circles.
One other point of clarification, this project actually used layered a couple of methods on top of the observational method to better understand how people are using media. I referenced one, the "media acceleration project" in the article we published. I did not explain how the CRE project gleaned the differences between "observed" and "self-reported" estimates for TV and online video... - Read more
John Grono from GAP Research commented on Jun 3, 6:47 PM

In read Terry's comments with interest and felt compelled to provide comment.
The Committee for Research Excellence (CRE) which commissioned this research consists of around 35 research professionals. Sure Nielsen (who pay for it all) are there, as are the broadcasters. But so are the media agencies and the advertisers, such as Unilever, P&G, Kraft, Kimberly Clark. The CRE then went outside of that group and commissioned Jim Spaeth (Sequent) and Mike Bloxham (Ball State University) to perform a rigorous ethnographic study.
And what is Terry's take on this august group and the reporting of their findings? That they are trying to "unring the Internet bell". Just once I would like to see the same rigour applied to internet audience measurement. Yes, the same internet that doesn't even have an... - Read more
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Terry Heaton, Audience Research & Development (Jun 3, 5:29 PM)
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Hey, China! You Can't Just Stuff Social Media Down A Rabbit Hole by Catharine P. Taylor (Social Media Insider - Jun 3) 4 replies in last 24 hours; 4 replies total

Swag Valance from Trash, Inc. commented on Jun 4, 12:02 PM

You forget that China will find a way to create its own internal versions thereof.
We drink the Kool-Aid a bit in believing that every country and every citizen will love Twitter and Facebook as in our own.
Paula Dauncey from Imaginet commented on Jun 4, 3:39 AM

Well done for writing about this issue, it's one small part of a complex history of China suppressing the views of it's citizens and anyone who tries to speak out against them. The banning of social media sites and freedom of speech in any form is a complete violation of human rights and any blog that draws attention to China's unacceptable actions is a good thing.
The Chinese gov will actually imprison people for speaking out against them, they do not want people to discuss the atrocities that they committed and so far have not agreed to an open investigation of Tiananmen Square. Amnesty have a petition calling for such an investigation and please show support by signing it at http://is.gd/NRhM and you can read more about the background at http://www.amnesty.org.uk/news_details.asp?NewsID=18226.
Stuart Hill from CyberLink commented on Jun 4, 12:01 AM

This article provided very little insight. The news angle is topical, but what about something covering the technologies that the Chinese government fears? And how they are being put to use to subvert the authorities? Or perhaps explore other reasons why a website would be shut down...to protect a local version? Or even more controversial, the fawning that western companies are doing to comply with local legal frameworks.
There are a lot of issues you could rally against, none of which should be trivialized by references to rice paddies.
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Brian Hayashi, ConnectMe 360 (Jun 3, 4:46 PM)
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What Qual Does That Quant Can't by Hart Weichselbaum (Marketing Daily - Jun 4) 4 replies in last 24 hours; 4 replies total

James Kempland from STAKE Integrated Communications commented on Jun 4, 9:57 AM

Actually, both qual and quant are required to mitigate the short comings in either methodology. I have found the usage of one over the other, particularly the use of qual only, leads clients to narrow conclusions, ultimately not serving the needs of the brand.
We need to search for new methodologies for both qual and quant to build stronger brands for our clients and consumers. Especially in this rapidly changing consumer marketplace.
hart weichselbaum from the planning practice commented on Jun 4, 9:04 AM

Paula, group influences can be mitigated (by having respondents commit themselves privately before expressing themselves publicly) or eliminated (by conducting individual, as well as group, interviews). Sometimes they are the whole point of the investigation (for example, when convening groups of peers or close friends).
Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 8:20 AM

There needs to be another factor included in these studies: what people say what they want or will do in a group dynamic and then what they actually will do. There are so many outside influences that can alter purchase plans, that depending upon just qualitative make also create a false supposition.
Read more replies by:
Annie Julier, WireSpring (Jun 4, 6:31 AM)
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10 Things Bing Must Do To Catch Google by Aaron Goldman (Search Insider - Jun 3) 3 replies in last 24 hours; 10 replies total

Patrick McGraw from Pat McGraw commented on Jun 4, 5:58 AM

I would suggest listing those 10 items in order of importance - starting off with "Have a catchy slogan" caused me to throw up, just a little, in my mouth.
That caused me to immediately realize that "Pray!" should be included on the list...probably at the top.
I have tried Bing. I was unimpressed. I won't return unless something drastically changes. My overall experience reminded me of Cuil.
Aaron Goldman from Connectual commented on Jun 3, 9:30 PM

Scott - I hear you but these days "search" is so ambiguous.
James - fair point. I plead snarkiness.
Alexandre - I love the name. It's familiar and versatile.
Gord - no doubt the Google Habit is tough to break. You'll appreciate this 12 step program I just created (http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html). As for advertising not helped search engines to date, I agree. But that doesn't mean it can't for Bing. Who'd have thought that advertising for a blanket with sleeves would create such a sensation and supplant a market leader (Slanket) with a cheap imitation (Snuggie)?
Stuart - haven't seen the Bing display ads yet but amused that you Googled it rather than direct nav. I think Gord would rest his case with you.
Cheers all!
Stuart Long from HotFussDesign.com commented on Jun 3, 5:32 PM

Earlier today I landed on MSN and saw a display ad for Bing. When I clicked on the ad another ad appeared with a link offering a tour of Bing. Upon clicking the link my browser immediately blocked a pop up ad. Frustrated with how many clicks this was taking I performed a Google search for Bing in my browser and "bing" there it was. Google 1, Bing 0. It's early in the game; so far it's looking pretty good for Google. I can't help but laugh. I know the good people at Microsoft worked really hard on Bing and I wish them the best. The Bing display ad campaign sucks, hard.
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Time Spent Is The Right Metric To Measure Engagement by Cory Treffiletti (Online Spin - Jun 3) 3 replies in last 24 hours; 4 replies total

Michael McMahon from ROI Factory commented on Jun 4, 2:32 AM

Hey Corey. As I read the headline I was already halfway through drafting my fiery response about how we've got to move beyond engagement. But when I actually read the article I found it to be very insightful. The idea of tracking time spent across MULTIPLE touch-points and equating that time to brand loyalty and customer value is excellent. Nice work.
Kevin Dwinnell from Brand Thunder commented on Jun 3, 4:58 PM

Cory:
I agree with your premise, and I'd like to include tenure in the time spent. (NOTE: The following may sound a bit commercial, but it is directly relevant to the topic.)
Brand Thunder's product is a custom browser designed to give brand's a persistent connection with their online audience. We are a complete outlier when it comes to time spent because the browser's in front of the consumer the entire time they are online, and it's immersed with the brand's design, its content, messaging and functionality. The discussion around engagement can get lost.
We see a lot of interest at the click and conversion level. Focus is on the incremental traffic driven, the additional commerce delivered and the revenue effect from the online effort. It's easy to measure, easy to see the impact on the bottom line and... - Read more
Joshua Hofmann from Vertical Acuity commented on Jun 3, 4:55 PM

Couldn't agree more Corey, it's the cornerstone of our measurement platform. It's not just the campaigns that need measurement to establish baselines for engagement, its the effectiveness of the content where the brand appears. How does HP, Apple, or the band U2 know if 20, 30, or 40 seconds is good without a baseline? Our approach is based on directly measuring the brand in the content across sites, but the conclusions are the same. If your content is effective, your engagement metrics will rise.
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Dumb Is As Dumb Does by Steve Smith (Mobile Insider - Jun 4) 2 replies in last 24 hours; 2 replies total

Dean Collins from Cognation Inc commented on Jun 4, 12:24 PM

When is someone going to open up a multiplatform mobile appstore?
Ex. http://iphone.mobileappstore.com and http://windows.mobileappstore.com
If a particular manufacturer wanted something they could set up http://samsung.mobileappstore.com
Offering it with carrier billing but multiple choice makes sense to me.
Cheers, Dean
katie palani from Swift Communications Inc. commented on Jun 4, 11:40 AM

I do think it's important to take a step back from the iPhone craze and realize, as Steve is saying here, that the numbers of folks using "dumb" phones is staggering, and that just because we don't have a "smart" phone doesn't mean we are not tech-savvy or we don't want mobile access. Great point, Steve.
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Behavioral Targeting To Rescue Newspapers? by Wendy Davis (Daily Online Examiner - Jun 3) 2 replies in last 24 hours; 2 replies total

Andrew Boer from OboeMedia commented on Jun 4, 12:03 PM

I don't get this argument.
BT by definition makes the data/behavior behind a user more important than the context and environment in which it is consumed. Newspapers were valuable because they aggregated an audience; which sustained an expensive content creation model. But BT devalues the Publisher aggregation/context -- BT doesn't care whether you are on a newspaper or MySpace.
If these are equal, the likely effect is to increase the value of the MySpace inventory and decrease the value of the newspaper inventory.
That might sound great for data companies like Microsoft, but unlikely to save newspapers, ne?
What am I missing here?
Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 3, 5:52 PM

Some BT folks just don't have enough to do. Go sell some local on line newspaper ads and depend upon that commission for your total income. Just don't quit your full time night job.
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Limited-Assortment Stores Gain Street Cred by Sarah Mahoney (Marketing Daily - Jun 3) 2 replies in last 24 hours; 2 replies total

Chip Meade from FreshAvails.com commented on Jun 4, 11:29 AM

They and this publication lose that "Street Cred" with a big oversight in the graphics. This is just another blemish on online maketing professionals desire to appear as "Professional" as our print counterparts.
http://www.freshavails.com/2009/06/04/a-tale-of-online-brand-disappointment-and-laziness/
Monica Bower from Radiant Technology commented on Jun 4, 9:10 AM

Would be good to put a pic up of their actual site rather than a squatter.
http://www.aldifoods.com/
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Bada Bing! Microsoft Outperforms Google In Porn by The Riff (Online Media Daily - Jun 3) 2 replies in last 24 hours; 2 replies total

Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 9:58 AM

Is there a Bing blocker? A Bing pill? A Bing bling? It is not the guns, just the people who misuse them. Discuss among yourselves unless you have had a child who has misused a product.
Monica Bower from Radiant Technology commented on Jun 4, 9:04 AM

I don't just love this article; I am in love with it.
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Display Ad CPMs Won't Recover by Dave Morgan (Online Spin - Apr 30) 1 reply in last 24 hours; 22 replies total

Andrew Boer from OboeMedia commented on Jun 4, 12:20 PM

I missed this article when it came out. I think it is exactly right..I would add a fourth reason why CPM's won't recover. A significant percentage of inventory in the market is now sold by Ad Networks who aren't price sensitive due to "passbacks" or "defaults". While they certainly would prefer to make the maximum amount on an ad sale, they have no skin in the game -- and any price is better than zero as long as the Publishers don't shut them off. So they all compete with lower and lower bids, driving prices down.
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Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive by Joe Mandese (Online Media Daily - Mar 4) 1 reply in last 24 hours; 12 replies total

Kevin Pike from Sweet Spot Marketing commented on Jun 4, 10:43 AM

I COULDN'T DISAGREE MORE!!
Because they have "CEO" in their title doesn't make them right. I bet they have traditional marketing bias - I mean backgrounds - and don't even look at Adwords or Analtyics reports. Ask anyone that actually does online marketing and it not rocket since.
I bet they are smart people, I would be happy to teach them how to measure and adjust online ads for better ROI in under an hour if they need my help.
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The Word, According to Facebook by George Simpson (Online Media Daily - May 29) 1 reply in last 24 hours; 10 replies total

Brad Stewart from Adjoy Inc. commented on Jun 4, 9:03 AM

Not to get distracted from the more salient issues in this article, but please George! "dastardly coward" or "pusillanimous" are obviously more appropriate when illustrating the dialogue of children. ???
An international frictionless, and secure micro-payment system that hits a tipping point, as could well happen with FB's upcoming transaction system, is major news. The effects this will have on content et. al. monetization is earth shattering.
Over 200 million people will have direct access to this currency, with very little transaction penalty. This could become the most pervasive currency in the world. Quickly.
I applaud FB for jumping into the colloquial murky pool. Entire new economies could emerge from this long overdue act of bravado.
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Recession's Impact On Eco-Friendly Marketing by Maryanne Conlin (Marketing:Green - Jun 3) 1 reply in last 24 hours; 6 replies total

STEPHANIE AZZARONE from CHILD'S PLAY COMMUNICATIONS commented on Jun 4, 4:23 PM

Compliments on this very insightful piece, Maryanne. As our company increasingly publicizes green products and activities marketed to moms, it's helpful to gain a better understanding of the mindset of different categories of consumers.
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See Spots Run? And Addressable Issue by Mitch Oscar (TV Board - Jun 2) 1 reply in last 24 hours; 5 replies total

Cody Crane from CCH commented on Jun 3, 5:57 PM

À la recherche du temps perdu Reading Marcel Proust's Remembrance of Things Past was for years the Bar Mitzvah into Intellectual-hood for generations of masochists willing to suffer seven volumes of aimless wanderings through the daydreams and memories of characters unable to act. Proust's great contribution of "involuntary memories," memories in which our day to day events evoke unrelentingly boring recollections is a theme picked up in Mitch's latest souvenir involontaire. It seems as each day's events locate in his brain yet another flashback to the days Mitch actually worked in the advertising business. Ads need verification. Addressable ads need verification -do ya think?
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Search Reshaping The Advertising Business by Max Kalehoff (Online Spin - May 8) 1 reply in last 24 hours; 4 replies total

John Nardone from [x+1] commented on Jun 4, 10:45 AM

Max,
You make some great points in your article, especially regarding the trend towards a flight to performance marketing in a down market, and how search has transformed the traditional purchase funnel into a continuous cycle with multiple points of entry.
I would add that search-driven performance marketing can be continually optimized based on behavior and response, and that with high consideration purchases, even brand marketing can be performance (or ROI) based with the right digital emphasis. Also, this trend toward a purchase cycle shifts the focus to the website and landing pages, where advertisers need to utilize tools that will help them collect and leverage the right data and manage the customer experience, in order to give each visitor a rich, tailored experience that pushes the response button.
I recently made a presentation on this same topic at the Forrester... - Read more
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Just An Online Minute... Nerdlings Puck Themselves At The Internet Week Kickoff Party by Kelly Samardak (Just An Online Minute - Jun 2) 1 reply in last 24 hours; 4 replies total

Steve Markowski from S. Markowski, LLC commented on Jun 4, 12:12 AM

Kelly,
Only you could get away with "sassy little sidekick".
BTW Ivanka is keynoting on brand integrity at DM Days NY on the 16th.
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Online Display CPMs Plummet, New 'Secondary Premium' Ad Market Emerges by Joe Mandese (Online Media Daily - Jun 3) 1 reply in last 24 hours; 3 replies total

Kathryn Koegel from Marketing Consulting commented on Jun 4, 9:14 AM

What I don't get is why publishers, who own those audiences that Rubicon is calling the "secondary premium market" are not fully monetizing them themselves. Ad networks perform a valuable service but have commoditized online advertising into DR inventory and will continue to erode pricing. The move towards publishers of quality content creating vertical networks and not declaring that anything non-contextual on their sites is "remnant" is a positive one. For an in depth discussion of ongoing challenges plus positive developments in display, this paper was published last month: www.primaryimpact.com/stateofdisplay.html
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Media Diary J. Walker Smith by J. Walker Smith (Media Magazine - May 1) 1 reply in last 24 hours; 2 replies total

Paula Lynn from Who Else Unlimited; hollywood5459@verizon.net commented on Jun 4, 9:42 AM

ooooooo,,,,,,no potty breaks, no cleansing breaks, no friend breaks, definitely not ready for family breaks....oooooooo....
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Coping With Recession by Jack Loechner (Research Brief - Jun 3) 1 reply in last 24 hours; 2 replies total

Britta Meyer from Loomia commented on Jun 3, 7:16 PM

very insightful study, thank you! it's fascinating to think about one consumer's different profiles depending on the product or service considered for consumption. as an example, I'm consistently not an ostrich, but a justifier (for the opera outfit since we have the tickets already), a treater (saved all week on brought-in luncheons, now can buy champagne for the weekend), and somewhat of a vulture (for condo-shopping). would popular segment combinations possibly provide additional insight to marketers?
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BT: Can It Mean Behavioral Responses To Ads? by Laurie Sullivan (Behavioral Insider - Jun 4) 1 reply in last 24 hours; 1 reply total

Carolyn Hansen from Hacker Group commented on Jun 4, 3:01 PM

I'm showing my bias as a direct marketer, but I have to wonder why it's so significant to know that my advertising message made someone sweat or raised their heart rate. That's not really the goal, is it? In direct marketing, the goal is sales. In traditional advertising the goal is awareness or brand liking. Not palpitations.
The significant quote is: "When the media evokes an emotional response -- a rise in active attention -- then you know you have a message that had an impact."
Maybe. But you have no idea what kind of impact.
It strikes me as a little sad that David Ogilvy himself (for whom I assume the Grand Ogilvy is named) said "If I want to get a high recall score, all I have to do is put a gorilla in a jockstrap." Attention is not... - Read more
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The Collaborative Alliance by Mitch Oscar (TV Board - May 26) 1 reply in last 24 hours; 1 reply total

deborah armstrong from media space solutions commented on Jun 4, 2:27 PM

Review on the sessions of TCA?
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TV Star Debuts IPhone App For Restaurant, Retail Deals (Marketing Daily - Jun 4) 1 reply in last 24 hours; 1 reply total

Michael Durwin from Social Media & Online Consultant commented on Jun 4, 12:47 PM

You neglected to mention that you can follow Greg on Twitter: @greggrunberg
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Can't We All Just Get Along? by Casey Wilson (Performance Insider - Jun 4) 1 reply in last 24 hours; 1 reply total

Michael Hubbard from Media Two Interactive commented on Jun 4, 12:16 PM

Not that I disagree completely with your article, but being on both the winning side and the losing side - I can tell you with 100% certainty that none of this is the agencies responsibility. How professional this is handled comes down to how professional a client lays out the ground work. For example, a year or so ago we lost a large client - and the client notified us via email (bad move #1). The new interactive director flat out lied b/c she didn't understand what we were doing, so she brought in a new agency. After a 3+ year successful relationship with the company (before this new director came into play), we did not want the company to fail as we enjoyed them and believed in them - so we did everything in our... - Read more
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Deal Advances E-Wallet Technology, But Adoption Still Slow by Laurie Sullivan (Online Media Daily - Jun 4) 1 reply in last 24 hours; 1 reply total

Anne Gallagher from Catapult Marketing commented on Jun 4, 11:23 AM

Thanks for the article, but I am surprised that you didn't mention 2D codes directly. While RFID tagging isn't as readily accessible to the general public since you need a reader and some cash to create the tags, 2D codes can be used by anyone with a smartphone, right now, for free.
The slow adoption rate in the U.S. has been a Catch-22; marketers & retailers hesitate to use & promote the technology because the public doesn't use it, but the public doesn't use it because they've never seen it. Hopefully awareness will start to pick up momentum because the communication and marketing potential of 2D codes are really exciting. Thanks.
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7-Eleven To Intro Iced-Coffee Market In Big Way by Karl Greenberg (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total

Rosanne Fernandez from Comax Flavors commented on Jun 4, 11:17 AM

Coffee beverages are really becoming huge. Starbucks, Dunkin Donuts, and McDonalds...now 7-11 iced coffee. It makes what used to be considered an "adult drink" appetizing to people of all ages because it has become more of a dessert type beverage. It is a little strange to have my 14 year old be asking me for coffee, but I understand why when it is served to you with the whipped cream and the little chocolate swirl on top.
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'Morning Joe' And Its Caffeine-Branded TV Newscast: A Good Buzz? by Wayne Friedman (TV Watch - Jun 4) 1 reply in last 24 hours; 1 reply total

Aldo Bender from SmartSystems Media Group commented on Jun 4, 10:31 AM

Wayne, "Morning Joe" sold out long ago, actually when he re-signed with MSNBC... Starbucks is just the latest and most obvious.
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MMA: Mobile Marketing To Grow 26% This Year by Mark Walsh (Online Media Daily - Jun 4) 1 reply in last 24 hours; 1 reply total

Matt Albiniak from Nerdery Interactive Labs commented on Jun 4, 10:22 AM

If you're with an agency wondering "how can we leverage mobile for our end clients," consider yourself invited to our free iPhone webinar for agency partners.
http://nerdery.com/iphone
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Turkey Takes Times Square By Storm (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total

Ruth Papazian from Wolters Kluwer commented on Jun 4, 6:59 AM

Those ruins are more often than not ancient Armenian churches that the Turks destroyed after their etnnic cleansing of entire villages of people who used to worship in them. The Ottoman Empire had millions of Christian citizens, now the country of 70 million is 99.8 percent Muslim - and before anyone books a vacation (s)he should stop to think how that happened.
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7 Myths Of Metrics by Gray Hammond (Marketing Daily - Jun 3) 1 reply in last 24 hours; 1 reply total

David Slatter from Claymore Marketing llc commented on Jun 3, 5:18 PM

Great article- over the past 28 years I have come across all of these myths in various forms and disguises in some of the most unlikely organizations. In many cases there are metrics in place, however they are not synchronized and shared across the organization. The result is the organization lacks a holistic view of the customer experience. Metrics should be defined so as to track the customer experience as they move through the various touchpoints, and with the correct sequencing it is possible to watch out for dependencies and leading indicators that can act as an early warning system.
David Slatter Claymore Marketing
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