Invalid clicks
Question everyone seems to think you have understood, but not necessarily so. The blogger often think "invalid clicks = click fraud (click from main yourself) but not simple as you think. To be general, there are 3 types of invalid clicks.
Abuse TOS: The click-click is usually from the owner of the blog or account. No need to test that you are advertising or you want to know mò tò try that ad is all about what is considered invalid clicks. However, Google sometimes filter and subtracting the click of the employer if it does not recur and often alert via email. Setting the title "Click ads to support", "Please do not click on ads" ... .. or any images that refers to encourage clicks on ads were to violate the TOS.
The click is not human: The click from the software automatically, spam, spiders ... all is considered invalid clicks Dẫu that AdSense ads are provided through the JavaScript and all the tools automatically click / bot can not read Javascript.
However, the human-click bring sometimes be tough to list invalid clicks. Say more clearly that if you receive more than 1 click from the same person is also to be invalid clicks. In these terms and policies, and also refers to the many unknown but we have ways to protect yourself to avoid locking the account and lose money. Missed by the hand click the mouse Root sometimes be counted as valid by clicking it only happens 1 time ...
Clicks from children: Children and the adults can not understand the concept of the ad so they created a series of rapid clicking when accessing pages with adsense is easy to understand. Their purpose is to find out everything available on that page. This case also is considered invalid clicks.
Clicks from newbies: In case this happens often with the high school and old age. They lived most of life without the Internet, so the additional computer is discovered, this is not told to not look and then click the lung tung.
Many people do not know the use of computer mouse, computer mouse, or too sensitive so they do not control causes many invalid clicks in the pages they visit.
Clicks from people who do not speak the local language: If your blog in English in the click is the back who is also very easy to understand that they click is generated invalid clicks.
The click fraud: Many people know that their competitor is advertising on Google Adsense and intentionally harm them by clicking a lot on their advertising spend to their budget cost. To protect advertisers, and Google generally lock the account of the blogger to find any signs of unusual but not reported or no action to defend itself.
Google detect invalid clicks how?
Google generally determine the time that access to records on the blog until they click on ads, access to it from where, how many ads they click, click after that person where to go and many ways of another.
Besides, it looks like Google is interested in the response by advertisers based on the statistics of Google AdWords. If you detect click fraud is, invalid clicks is the first thing Google is making money for advertisers and of course blogger account. That is why many blogger locked account whether they know you do not do anything wrong at all.
More answers by Google on this issue here.
Who has the risk of invalid clicks?
Of Technology who is also the risk of invalid clicks and locked accounts. However, the blogger usually small and medium-risk higher than the big blogger. Google or any network which has its exceptions and protect blogger big because they are usually top of the field they are pursuing, and position in the thought of reading as ProBlogger.net, Labnol.org ... . However, if the Alexa rank on 10k is high risk.
According to the analysis, much in the blog category such as Forums, social networking sites, and sites have a large number of pageviews /'s also high risk (this is a form of repeated traffic) more pages of new visitor high.
What you can do to limit the invalid clicks?
The reason his analysis of the invalid clicks, Google how to identify invalid clicks to help you understand newbies invalid clicks (invalid click / Fraud) solutions to protect themselves effectively.
Basically there are three options that you can use to avoid invalid clicks:
Firstly, you can monitor blogs by hand (manually) use tools like StatCounter, and notify Google if you see any signs of a strange time. Eg click the sudden increase, click unclear .... This will help you secure and has not lost too much time.
2, you can set a script - this script is that the blogger at the WebmasterWorld or are fairly and effectively if you have a little understanding of technology and time to code, debug and maintain it. If you are not good for code you can use tools AdSenseClickLock. Limit points of this tool you need is a suitable environment for it, know how to install and update regularly.
3rd, you can find the type 1 web app. There are a tool named uniQlicks. This is a form of ad manager like the tool and this tool also has 1 feature called a href = "http://www.uniqlicks.com/features"> SureShield, this will now set up News makes ad disappear when Impression detect high-risk.
Many small publishers simply do not have the scale and experience to pay for and manage sales people. Sure I could do direct sales myself and be limited to small endemic buys (maybe), but still on my own I don't have the reach for the big brands. Nor do I have the time to take on what is another full time and very difficult job. That's why good sales people are worth so much - selling... - Read more
Salespeople are not valued which seems crazy but its routine SOP at most corporations, large and small. This may be because of the assumption that if a salesperson had not facilitated a sale it would have somehow facilitated itself. Please.
Well you've stirred up a hornets nest with this one. Thanks to Andrew Boer who called it exactly the way it is.
The fact is that most small publishers are hobbyists, not businesses, and networks merely supplement the meager costs of running their blogs. They will always be on the discount rack. The unfortunate by-product is that they lower the perceived value of online advertising for everyone else.
Yes, a publisher must tell a unique story to bring up the value of their inventory, but until you are a leader in your vertical, and have at least a million dollars of premium ad inventory to sell, you are too small for an ad agency to buy from you, and the cost of running an experienced sales team with access to those agencies is not sustainable.
For the few that... - Read more
Bret Dangelmaier, BDIT Services (Jun 4, 12:41 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:32 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:29 PM)
Kate Mucci, Matrix TV News (Jun 4, 12:28 PM)
David Koretz, BlueTie Inc. (Jun 4, 12:14 PM)
eric smith, none (Jun 4, 11:47 AM)
Andrew Boer, OboeMedia (Jun 4, 11:45 AM)
Tim Rohrer, Radio One (Jun 4, 11:12 AM)
robin kent, rebel digital (Jun 4, 11:05 AM)
JD Sesto, Web Vision Italy (Jun 4, 10:32 AM)
Mark Wahlstrom, Legal Broadcast Network (Jun 4, 10:26 AM)
Carl Farley, JAZZRADIOdc.com (Jun 4, 10:19 AM)
Monica Bower, Radiant Technology (Jun 4, 10:08 AM)
Andy Horvitz, The Arts Ad Network (Jun 4, 10:02 AM)
Jon Keller, Channel M (Jun 4, 9:59 AM)
Bing just spending an hour in it or so, has some really nice UX features that make it a good step in the right direction, but not enough for me yet to abandon Google. The preview onhover state is nice, the related searches and history on the left is great and the video autoplay onhover is nice.
Will Google and I ever break up? Probably not, but I might just keep Bing as my mistress ;)
That said, catching up to Google is still a big deal. Every incremental % of search share nets millions of dollars in ad revenue. Per my column yesterday, it's going to take some drastic action for Bing to really close the gap in search share (including buying Yahoo search) but it can be done.
As for breaking the Google Habit, I posted this link in my response to your comment yesterday, but thought I'd share it again...
Breaking the Google Habit: A 12 Step Program
http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html
Nick Drew, Microsoft (Jun 4, 10:44 AM)
Brian Olson, Video Professor, Inc (Jun 4, 10:38 AM)
One other point of clarification, this project actually used layered a couple of methods on top of the observational method to better understand how people are using media. I referenced one, the "media acceleration project" in the article we published. I did not explain how the CRE project gleaned the differences between "observed" and "self-reported" estimates for TV and online video... - Read more
The Committee for Research Excellence (CRE) which commissioned this research consists of around 35 research professionals. Sure Nielsen (who pay for it all) are there, as are the broadcasters. But so are the media agencies and the advertisers, such as Unilever, P&G, Kraft, Kimberly Clark. The CRE then went outside of that group and commissioned Jim Spaeth (Sequent) and Mike Bloxham (Ball State University) to perform a rigorous ethnographic study.
And what is Terry's take on this august group and the reporting of their findings? That they are trying to "unring the Internet bell". Just once I would like to see the same rigour applied to internet audience measurement. Yes, the same internet that doesn't even have an... - Read more
Terry Heaton, Audience Research & Development (Jun 3, 5:29 PM)
We drink the Kool-Aid a bit in believing that every country and every citizen will love Twitter and Facebook as in our own.
The Chinese gov will actually imprison people for speaking out against them, they do not want people to discuss the atrocities that they committed and so far have not agreed to an open investigation of Tiananmen Square. Amnesty have a petition calling for such an investigation and please show support by signing it at http://is.gd/NRhM and you can read more about the background at http://www.amnesty.org.uk/news_details.asp?NewsID=18226.
There are a lot of issues you could rally against, none of which should be trivialized by references to rice paddies.
Brian Hayashi, ConnectMe 360 (Jun 3, 4:46 PM)
We need to search for new methodologies for both qual and quant to build stronger brands for our clients and consumers. Especially in this rapidly changing consumer marketplace.
Annie Julier, WireSpring (Jun 4, 6:31 AM)
That caused me to immediately realize that "Pray!" should be included on the list...probably at the top.
I have tried Bing. I was unimpressed. I won't return unless something drastically changes. My overall experience reminded me of Cuil.
James - fair point. I plead snarkiness.
Alexandre - I love the name. It's familiar and versatile.
Gord - no doubt the Google Habit is tough to break. You'll appreciate this 12 step program I just created (http://digitalseachange.blogspot.com/2009/06/breaking-google-habit-12-step-program.html). As for advertising not helped search engines to date, I agree. But that doesn't mean it can't for Bing. Who'd have thought that advertising for a blanket with sleeves would create such a sensation and supplant a market leader (Slanket) with a cheap imitation (Snuggie)?
Stuart - haven't seen the Bing display ads yet but amused that you Googled it rather than direct nav. I think Gord would rest his case with you.
Cheers all!
I agree with your premise, and I'd like to include tenure in the time spent. (NOTE: The following may sound a bit commercial, but it is directly relevant to the topic.)
Brand Thunder's product is a custom browser designed to give brand's a persistent connection with their online audience. We are a complete outlier when it comes to time spent because the browser's in front of the consumer the entire time they are online, and it's immersed with the brand's design, its content, messaging and functionality. The discussion around engagement can get lost.
We see a lot of interest at the click and conversion level. Focus is on the incremental traffic driven, the additional commerce delivered and the revenue effect from the online effort. It's easy to measure, easy to see the impact on the bottom line and... - Read more
Ex. http://iphone.mobileappstore.com and http://windows.mobileappstore.com
If a particular manufacturer wanted something they could set up http://samsung.mobileappstore.com
Offering it with carrier billing but multiple choice makes sense to me.
Cheers, Dean
BT by definition makes the data/behavior behind a user more important than the context and environment in which it is consumed. Newspapers were valuable because they aggregated an audience; which sustained an expensive content creation model. But BT devalues the Publisher aggregation/context -- BT doesn't care whether you are on a newspaper or MySpace.
If these are equal, the likely effect is to increase the value of the MySpace inventory and decrease the value of the newspaper inventory.
That might sound great for data companies like Microsoft, but unlikely to save newspapers, ne?
What am I missing here?
http://www.freshavails.com/2009/06/04/a-tale-of-online-brand-disappointment-and-laziness/
http://www.aldifoods.com/
Because they have "CEO" in their title doesn't make them right. I bet they have traditional marketing bias - I mean backgrounds - and don't even look at Adwords or Analtyics reports. Ask anyone that actually does online marketing and it not rocket since.
I bet they are smart people, I would be happy to teach them how to measure and adjust online ads for better ROI in under an hour if they need my help.
An international frictionless, and secure micro-payment system that hits a tipping point, as could well happen with FB's upcoming transaction system, is major news. The effects this will have on content et. al. monetization is earth shattering.
Over 200 million people will have direct access to this currency, with very little transaction penalty. This could become the most pervasive currency in the world. Quickly.
I applaud FB for jumping into the colloquial murky pool. Entire new economies could emerge from this long overdue act of bravado.
You make some great points in your article, especially regarding the trend towards a flight to performance marketing in a down market, and how search has transformed the traditional purchase funnel into a continuous cycle with multiple points of entry.
I would add that search-driven performance marketing can be continually optimized based on behavior and response, and that with high consideration purchases, even brand marketing can be performance (or ROI) based with the right digital emphasis. Also, this trend toward a purchase cycle shifts the focus to the website and landing pages, where advertisers need to utilize tools that will help them collect and leverage the right data and manage the customer experience, in order to give each visitor a rich, tailored experience that pushes the response button.
I recently made a presentation on this same topic at the Forrester... - Read more
Only you could get away with "sassy little sidekick".
BTW Ivanka is keynoting on brand integrity at DM Days NY on the 16th.
The significant quote is: "When the media evokes an emotional response -- a rise in active attention -- then you know you have a message that had an impact."
Maybe. But you have no idea what kind of impact.
It strikes me as a little sad that David Ogilvy himself (for whom I assume the Grand Ogilvy is named) said "If I want to get a high recall score, all I have to do is put a gorilla in a jockstrap." Attention is not... - Read more
The slow adoption rate in the U.S. has been a Catch-22; marketers & retailers hesitate to use & promote the technology because the public doesn't use it, but the public doesn't use it because they've never seen it. Hopefully awareness will start to pick up momentum because the communication and marketing potential of 2D codes are really exciting. Thanks.
http://nerdery.com/iphone
David Slatter Claymore Marketing